Customer analytics is vital for just about any industry or market segment. By understanding how your customers behave and interact, you can improve how you learn and act from the dialogue. To fully understand your customers, you need to consider web, finance, CRM, and even geospatial and sentiment data.
Today, HP Software’s Big Data group is excited to announce a partnership with Couchbase to offer more powerful data lifecycle analytics for customer data. Couchbase is a high-performance NoSQL distributed database platform for web-scale applications. By extending Couchbase with HP’s Haven Big Data Platform, this partnership supports one of HP’s key initiatives of empowering the data-driven enterprise.
HP Haven enables you to harness 100% of your human, machine, and business data – whether it’s in your data center or in the cloud – at virtually limitless scale. Powered by HP Vertica and HP IDOL, HP Haven offers an easier and proven method to analyze unstructured data and a massively scalable SQL-based analytical database for structured information.
HP Vertica offers full ANSI SQL, distributed R for predictive analytics, and advanced analytics using custom logic and user-defined extensions. HP IDOL indexes, searches, and analyzes human information at scale and in context. IDOL processes hundreds of file types including tweets, email, audio, images, and streaming video. This partnership enables you to leverage another great data source — dynamic Couchbase data structures. By combining financial, operational and performance data with customer profiles from Couchbase, you can create and deploy analytical apps at huge scale.
Use cases include:
- Internet of Things – Ingest and manage massive volumes of sensor data from connected cars, smart meters, and all intelligent devices, and apply advanced analytics across mixed workloads for predictive maintenance, consumable resupply, and more.
- Customer 360 — Aggregate multiple and changing data types from disparate data sources and analyze and visualize the data to understand and prevent customer churn, reduce support calls, and improve brand recognition.
- Fraud Detection – Meet the real-time scale requirements for financial service organizations with fraud detection and risk analytics in reducing profit loss, minimizing financial exposure, and complying with regulations.
Couchbase and HP Haven scale to handle massive quantities of big data for virtually limitless scale and any source.
Evaluate Couchbase Server today: http://www.couchbase.com/nosql-databases/downloads
Test drive HP Vertica Community Edition, an unlimited, freely available version of HP Vertica for up to 1 TB across 3 nodes: https://my.vertica.com/community/
Check out HP IDOL’s core APIs for developing next-generation applications on-demand: http://www.havenondemand.com/