Gaming Companies Need to Keep Up with Analytics
The gaming industry is facing disruption. Players have an unprecedented level of choice in how they spend their time and money, and new models like Free-to-Play, Pay-to-Play, Pay-to-Win, and Games as a Service are forcing gaming companies to consider new strategies for player engagement and monetization.
The good news is that gaming companies are closer to the player experience than ever, with a vast amount of player and game telemetry data from which to draw insights.
The bad news is this data is growing in terms of volume, variety, and velocity, and gaming companies need a powerful, flexible analytics solution to shape the player experience with real-time and predictive insights. This is why many gaming companies around the world choose the Vertica Unified Analytics Platform to better engage their players and monetize their games.
Analytics for the gaming industry
Due to the growth in the gaming industry, as well as new, disruptive business models, gaming companies must increase engagement and forge close customer relationship.
In this white paper, learn why analytics is critical to success for gaming companies, and what capabilities are important in an analytics platform.
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Vertica powers the worldwide Gaming Industry
Extreme Scale and Performance
Keep up with growing volumes of game telemetry data and customer data, and derive near-real-time insights.
Unified
Analytics
Combine telemetry data with customer account data for real-time and predictive insights that can drive player acquisition, engagement, retention, and monetization.
In-Database Machine Learning
Engagement and monetization strategies must be predictive. Remove the most common barriers to operationalizing AI & ML with in-database machine learning.
Multi-Cloud and Hybrid Cloud
Future-proof your infrastructure strategy with a truly hybrid analytics platform that enables you to analyze data that resides in any public cloud, on-premises, or both.
Gaming Analytics Across Devices and Platforms
Gamers have more options than ever for how they spend their time. Mobile, PC, and console platforms have large volumes of games from large studios and indie studios, and virtually every platform has libraries of games available for low subscription prices. Engagement and player loyalty are critical drivers of sustained success for every gaming company.
Learn how Playtika eliminated their data growth concerns and empowered its business analysts and data scientists with Vertica in Eon Mode for Pure Storage.
New Business Models
The growth of business models like Free-to-Play, Pay-to-Play, Pay-to-Win, and Games as a Service are changing the way gaming companies monetize their games. In-app purchases, including microtransactions and subscription services, are replacing flat purchases, and monetization strategies are predicated on acquiring and retaining a strong player base.
Learn how DeltaDNA is helping gaming companies monetize their games by influencing the player experience in real-time using insights from Vertica.
Analyzing Gaming Telemetry Data is the Solution
New methods of delivery, including cloud-based and SaaS-like hosting where players are always connected to the publisher, mean that gaming companies are closer than ever to the player experience. Gaming companies must leverage game telemetry data to understand and influence player behavior. By combining telemetry data with account and demographic data, gaming companies gain the insights into their player base that can inform content, marketing, and monetization decisions.
Featured Resources
Ready to prepare for change?
Find out how Vertica can help gaming companies prepare, predict, and scale for the future.
Learn more about the Vertica Unified Analytics Platform.