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First annual “Data Disruptors Awards” caps Vertica Unify 2021

Mike Perrow, Senior Product Marketing Writer/Editor
July 27, 2021

“Vertica has been powering the world’s data disruptors for a decade, including companies that have created new industries, and have had an impact on the environment, and on the health of humans and animals.” Those were the opening comments by Joy King, Vertica’s VP of Product and Go-to-Market Strategy, at Thursday morning’s opening session for...

Vertica Unify 2021 – Day 2 keynote spotlights a noble cause

Mike Perrow, Senior Product Marketing Writer/Editor
July 21, 2021

At Vertica Unify 2021, the focus this week has been on the techniques and best practices around data analytics. Naturally. There’s a lot of technology to cover in this space, and we’re delighted to have so many of the best and brightest minds in virtual attendance, helping us deliver, explain, and demonstrate these things. And,...

Vertica 11 announced at Unify 2021: Delivering on vision of Unified Analytics

Mike Perrow, Senior Product Marketing Writer/Editor
July 20, 2021

Introduced by Joy King, Vertica’s VP of Product & GTM Strategy, Colin Mahony, SVP and General Manager of Vertica, kicked off today’s Vertica Unify 2021 by explaining Vertica’s founding philosophy and sharing “some of the advancements we’ve made most recently, as well as the direction we’re going in future.” That included the announcement of Vertica...

The Climate Corporation awarded for outstanding AI/ML: We’re all winners with sustainable agriculture

Cheryl Bradstreet
June 28, 2021

The Climate Corporation, a subsidiary of Bayer, aims to help all the world’s farmers sustainably increase their productivity with digital tools. The Climate FieldView™ platform provides farmers with a comprehensive, connected suite of digital tools aimed at mitigating risk and optimizing farm productivity. As Vertica’s customer references manager, I gather stories around what our users...

Vertica-as-a-Service: Advanced analytics just got a little easier

Joy King, VP Product & GTM Strategy, Vertica
June 15, 2021

Anytime business software can provide greater ease-of-use, it leads to better business outcomes at a faster pace. What could be better than that? How about analytics-as-a-service, built on a cloud-native architecture running in your AWS account, and leveraging your own negotiated pricing and committed spend? Add the full suite of advanced analytics, in-database machine learning,...

EMA Awards Vertica as Top Vendor for Hyperperformance with Multi-Structured Data in Radar Report on Unified Analytics Warehouses

Jeff Healey, Sr Director, Vertica Product Marketing at Micro Focus
June 4, 2021

If you could describe in just one word what Vertica provides better than any other unified analytics platform on the market, what would that word be? Read any of our case studies, watch any of our Data Disruptor Webcasts, or attend Vertica Unify ’21, and, chances are, you’ll agree that that one word is performance....

New Forrester Total Economic Impact Study: Vertica customers achieve big results

Mike Perrow, Senior Product Marketing Writer/Editor
June 1, 2021

Predictive analytics is becoming an imperative for nearly every organization that hopes to increase market share. Modern data analytics techniques provide insights into where a business is heading, based partly on where it has been, and on the clear trend lines that point to where the business is going. So, if you’re an entrepreneur, or...

Vertica 10.1.1 Goes Beyond Analytics with Support for Azure Cloud, Kubernetes, and Containers

Jeff Healey, Sr Director, Vertica Product Marketing at Micro Focus
April 30, 2021

With each release of Vertica, you can always count on major enhancements and features to help you address each step of the predictive analytics process with even more analytical functions and end-to-end machine learning capabilities. While Vertica 10.1.1 includes support for the latest version of PMML, 4.4, some useful new analytical functions, and a new...

Be inspired by the best – DataGals Panel at Vertica Unify 2021

Joy King, VP Product & GTM Strategy, Vertica
April 27, 2021

Over the years, I’ve had the honor to work with a variety of women who have a passion for software development, product management, data science, and analytics. These are all very technical career paths, and as women, we know we’ll be in the minority, often the only woman in the room or on the team....

Sharing Data without Sharing Revenue

Joy King, VP Product & GTM Strategy, Vertica
April 5, 2021

As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries:  organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...

More than Just a New Name – Vertica Unify 2021 is Now Open to Free Registration

Joy King, VP Product & GTM Strategy, Vertica
March 31, 2021

Since the early 1990s, the term “Big Data” has been widely used, even as the definition has changed from gigabytes to petabytes and beyond. For Vertica, the focus is not just about data, or data clouds, or data lakes, but instead, it’s about the power and the potential of a unified analytics—driven world. Data will...
Vertica plus BizAcuity

BizAcuity Banks on Vertica for Blazing-fast Online Gaming Analytics

Hemendhira Muralidharan, Senior Product Marketing Manager
March 22, 2021

The rise of online gaming is due in part to its ability to attract users of all social classes. According to Reportlinker (Jan 2021), "Amid the COVID-19 crisis, the global market for Gambling estimated at US$443.2 Billion in the year 2020, is projected to reach a revised size of US$647.9 Billion by 2027, growing at...