Vertica Blog

Vertica Blog

Industry Trends

Beware of the Black Box Bundle

Joy King, VP Product & GTM Strategy, Vertica
October 15, 2021

When Vertica was acquired by Hewlett Packard, we were told that we needed to change our messaging about commodity hardware. HP didn’t feel comfortable with the phrase, because it implied that underlying infrastructure was not a key differentiator. But as a true software company who designed every line of code to be optimized for infrastructure...

Vertica is in the G2 Leaders’ Corner… once again

Mike Perrow, Senior Product Marketing Writer/Editor
October 13, 2021

When it comes to technology, the business world doesn’t have time for popularity contests. Technology that doesn’t cut it falls by the wayside, and gets replaced with whatever helps a business achieve its goals. The Vertica team is happy to be part of our customers’ successes, whether we’ve helped them replace outmoded or poor-performing data...
Software as a service

Fully Managed or Self-Managed Vertica? The Choice is Yours for Unified Analytics

Joy King, VP Product & GTM Strategy, Vertica
October 6, 2021

Accurate and actionable analytics is the goal of every organization. In large enterprises with multiple business divisions, the CIO team often struggles with a wide and often uncontrolled set of analytics tools and repositories leading to multiple versions of the “truth”. When an Executive Leadership team is confronted with different recommendations from different departments based...

What we learned at HIMSS21

Jeremiah Morrow, Senior Industry Product Marketing Manager
September 15, 2021

Vertica was a first-time sponsor at August’s HIMSS21 show in Las Vegas, the largest annual North American healthcare technology conference. While the show followed strict health and safety precautions to protect guests, attendance at the show was still quite light compared to what I’ve heard the show normally expects. Nevertheless, the conversations we had at...

Vertica in Leader’s Circle of GigaOm Radar Report for Data Warehouses

Jeff Healey, Sr Director, Vertica Product Marketing at Micro Focus
August 12, 2021

For the second consecutive year, GigaOm has positioned Vertica in the “leader’s circle” of its Radar Report for Data Warehouses. In the report – “a forward-looking analysis that plots the relative value and progression of vendor solutions along multiple axes based on strategy and execution” – GigaOm scored Vertica with all “exceptional” or “capable” ratings...

Hybrid Deployment for an Enterprise Data Warehouse Provides Maximum Benefits

Hemendhira Muralidharan, Senior Product Marketing Manager
July 28, 2021

Hybrid cloud strategy is the future of enterprises. As vital as the cloud can be to improving the economics and agility of Enterprise Data Warehouse (EDW) provisioning, most enterprises will need some on-premises capability as well to satisfy requirements for performance, privacy, and security, for both them and their customers. In addition, a lot of...

First annual “Data Disruptors Awards” caps Vertica Unify 2021

Mike Perrow, Senior Product Marketing Writer/Editor
July 27, 2021

“Vertica has been powering the world’s data disruptors for a decade, including companies that have created new industries, and have had an impact on the environment, and on the health of humans and animals.” Those were the opening comments by Joy King, Vertica’s VP of Product and Go-to-Market Strategy, at Thursday morning’s opening session for...

DataGals Panel reveals common workplace biases, but also opportunities

Mike Perrow, Senior Product Marketing Writer/Editor
July 23, 2021

  Representing five different time zones, and committed to sharing their thoughts and guidance based on the success they’ve achieved in their careers, five women gathered live and online Thursday, July 22 to discuss their experiences in high tech. Here's how they appeared in this virtual panel discussion: Far left: Joy King, VP of Product...

Vertica Unify 2021 – Day 2 keynote spotlights a noble cause

Mike Perrow, Senior Product Marketing Writer/Editor
July 21, 2021

At Vertica Unify 2021, the focus this week has been on the techniques and best practices around data analytics. Naturally. There’s a lot of technology to cover in this space, and we’re delighted to have so many of the best and brightest minds in virtual attendance, helping us deliver, explain, and demonstrate these things. And,...

DaaS Labs Embeds Vertica for Machine Learning Analytics at Superior Speed and Scale

Hemendhira Muralidharan, Senior Product Marketing Manager
July 19, 2021

Uncovering hidden patterns, trends, correlations, and insights in data has become a common business pursuit as companies look for different ways and means to monetize their data. Most of this activity relies on advanced data techniques like artificial intelligence, natural language processing, machine learning, deep learning, computer vision, and more. These techniques are DaaS Labs’s...

The Climate Corporation awarded for outstanding AI/ML: We’re all winners with sustainable agriculture

Cheryl Bradstreet
June 28, 2021

The Climate Corporation, a subsidiary of Bayer, aims to help all the world’s farmers sustainably increase their productivity with digital tools. The Climate FieldView™ platform provides farmers with a comprehensive, connected suite of digital tools aimed at mitigating risk and optimizing farm productivity. As Vertica’s customer references manager, I gather stories around what our users...

Taking the pulse of cloud adoption trends: The Flexera “State of the Cloud” report

Jeremiah Morrow, Senior Industry Product Marketing Manager
June 23, 2021

Before I joined Vertica, I worked in the cloud services world, first for a reseller and then for a Cloud Services Provider (CSP). During my time in this space I followed cloud adoption trends closely by necessity, and one of my favorite sources of data on the subject was RightScale’s (now Flexera’s)  “State of the...