Vertica Blog

Vertica Blog

Industry Trends

Hybrid Deployment for an Enterprise Data Warehouse Provides Maximum Benefits

Hemendhira Muralidharan, Senior Product Marketing Manager
July 28, 2021

Hybrid cloud strategy is the future of enterprises. As vital as the cloud can be to improving the economics and agility of Enterprise Data Warehouse (EDW) provisioning, most enterprises will need some on-premises capability as well to satisfy requirements for performance, privacy, and security, for both them and their customers. In addition, a lot of...

First annual “Data Disruptors Awards” caps Vertica Unify 2021

Mike Perrow, Senior Product Marketing Writer/Editor
July 27, 2021

“Vertica has been powering the world’s data disruptors for a decade, including companies that have created new industries, and have had an impact on the environment, and on the health of humans and animals.” Those were the opening comments by Joy King, Vertica’s VP of Product and Go-to-Market Strategy, at Thursday morning’s opening session for...

DataGals Panel reveals common workplace biases, but also opportunities

Mike Perrow, Senior Product Marketing Writer/Editor
July 23, 2021

  Representing five different time zones, and committed to sharing their thoughts and guidance based on the success they’ve achieved in their careers, five women gathered live and online Thursday, July 22 to discuss their experiences in high tech. Here's how they appeared in this virtual panel discussion: Far left: Joy King, VP of Product...

Vertica Unify 2021 – Day 2 keynote spotlights a noble cause

Mike Perrow, Senior Product Marketing Writer/Editor
July 21, 2021

At Vertica Unify 2021, the focus this week has been on the techniques and best practices around data analytics. Naturally. There’s a lot of technology to cover in this space, and we’re delighted to have so many of the best and brightest minds in virtual attendance, helping us deliver, explain, and demonstrate these things. And,...

DaaS Labs Embeds Vertica for Machine Learning Analytics at Superior Speed and Scale

Hemendhira Muralidharan, Senior Product Marketing Manager
July 19, 2021

Uncovering hidden patterns, trends, correlations, and insights in data has become a common business pursuit as companies look for different ways and means to monetize their data. Most of this activity relies on advanced data techniques like artificial intelligence, natural language processing, machine learning, deep learning, computer vision, and more. These techniques are DaaS Labs’s...

The Climate Corporation awarded for outstanding AI/ML: We’re all winners with sustainable agriculture

Cheryl Bradstreet
June 28, 2021

The Climate Corporation, a subsidiary of Bayer, aims to help all the world’s farmers sustainably increase their productivity with digital tools. The Climate FieldView™ platform provides farmers with a comprehensive, connected suite of digital tools aimed at mitigating risk and optimizing farm productivity. As Vertica’s customer references manager, I gather stories around what our users...

Taking the pulse of cloud adoption trends: The Flexera “State of the Cloud” report

Jeremiah Morrow, Senior Industry Product Marketing Manager
June 23, 2021

Before I joined Vertica, I worked in the cloud services world, first for a reseller and then for a Cloud Services Provider (CSP). During my time in this space I followed cloud adoption trends closely by necessity, and one of my favorite sources of data on the subject was RightScale’s (now Flexera’s)  “State of the...

Vertica-as-a-Service: Advanced analytics just got a little easier

Joy King, VP Product & GTM Strategy, Vertica
June 15, 2021

Anytime business software can provide greater ease-of-use, it leads to better business outcomes at a faster pace. What could be better than that? How about analytics-as-a-service, built on a cloud-native architecture running in your AWS account, and leveraging your own negotiated pricing and committed spend? Add the full suite of advanced analytics, in-database machine learning,...

EMA Awards Vertica as Top Vendor for Hyperperformance with Multi-Structured Data in Radar Report on Unified Analytics Warehouses

Jeff Healey, Sr Director, Vertica Product Marketing at Micro Focus
June 4, 2021

If you could describe in just one word what Vertica provides better than any other unified analytics platform on the market, what would that word be? Read any of our case studies, watch any of our Data Disruptor Webcasts, or attend Vertica Unify ’21, and, chances are, you’ll agree that that one word is performance....

Kubernetes StatefulSets Makes Containerization of Vertica a Piece of Cake

Paige Roberts, Vertica Open Source Relations Manager
June 2, 2021

Containerization is an idea that seems tasty and wonderful at first. Automated deployment on any platform is a particularly enticing advantage, especially for Vertica, a database with infrastructure freedom as a core principle. Fast deployment without human intervention makes containers incredibly useful, especially in environments that require dynamic scaling. And containers are small, quick to...

New Forrester Total Economic Impact Study: Vertica customers achieve big results

Mike Perrow, Senior Product Marketing Writer/Editor
June 1, 2021

Predictive analytics is becoming an imperative for nearly every organization that hopes to increase market share. Modern data analytics techniques provide insights into where a business is heading, based partly on where it has been, and on the clear trend lines that point to where the business is going. So, if you’re an entrepreneur, or...

Sharing Data without Sharing Revenue

Joy King, VP Product & GTM Strategy, Vertica
April 5, 2021

As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries:  organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...