Vertica Blog

Vertica Blog

Industry Trends

Sharing Data without Sharing Revenue

Joy King, VP Product & GTM Strategy, Vertica
April 5, 2021

As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries:  organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...
Telecom 5g on Cloud

Telecom Companies: To Cloud or not to Cloud? Is that even a question?

Jeremiah Morrow, Senior Industry Product Marketing Manager
March 17, 2021

By this point, probably millions of words on the Internet have been dedicated to articulating the benefits and drawbacks of the public cloud. As the title of this post suggests, I’m not here to convince you one way or the other: The benefits of the public cloud are real (as you probably know), and if...

Leveraging Cloud Object Store Technologies for On-premises Analytics

Steve Sarsfield, Vertica Senior Product Marketing Manager – Partner Ecosystem
March 11, 2021

Today, we are pleased to announce that our team will now support Vertica in Eon Mode for Dell EMC ECS (Elastic Cloud Storage). Our developers have verified the combination. It addresses a new trend in analytics, namely the use of object store, both on-premises and in the clouds, as the primary storage medium. When you...

Constellation Research Names Vertica to ShortList for Hybrid-Cloud and Multi-cloud Analytical Databases

Jeff Healey, Sr Director, Vertica Product Marketing at Micro Focus
February 24, 2021

What a week of industry recognition for Vertica. Today, Vertica announced that it was named to the Constellation ShortList™ for Hybrid-Cloud and Multicloud Analytical Relational Database Management Systems in Q1 2021. What is the Constellation ShortList? According to Constellation Research, the ShortList focuses on RDBMSs that can deliver the ultimate in analytical query performance even...

Do you really want to outsource your data and analytics?

Marc Heimlich, Director, Technology Sector, Vertica
February 23, 2021

As a nine year veteran of the Big Data business, I’ve seen the shift from transactional data stores like Postgres, SQL Server and Oracle to OLAP offerings from the likes of Greenplum, Aster, Vertica, and ParAccel, to the rise and fall of Hadoop Data Lakes, and now the shift to cloud, object storage, and serverless...

Vertica named by InfoWorld as one of 8 databases supporting in-database machine learning

Mike Perrow, Senior Product Marketing Writer/Editor
February 22, 2021

A Feb. 17 article in InfoWorld names Vertica as one of eight analytical platforms that offer in-database machine learning “right where your data resides.” Authored by contributing editor and reviewer Martin Heller, the article validates two of Vertica’s long-held principles: flexibility in ML modeling and training, and the ability to analyze data without transmitting it...

Technology Partnership with Jaguar Racing to Deliver Vertica Analytics at Jaguar Speed

Jeff Healey, Senior Director, Vertica Product Marketing at Micro Focus
February 18, 2021

Jaguar Racing announced that it has partnered with Micro Focus, ahead of season seven of the ABB FIA Formula E World Championship. Joining as the team’s official digital transformation, business resiliency, and analytics partner, Micro Focus will provide support to Jaguar Racing’s push for more points, podiums, and wins on the racetrack. Vertica plays a...
5G

Are you prepared for 5G?

Jeremiah Morrow, Senior Industry Product Marketing Manager
February 16, 2021

One of the weirder shows I’ve binged recently was “Truth Seekers” on Amazon Prime. It’s a dark comedy series starring Nick Frost (of “Shaun of the Dead” and “Hot Fuzz” fame) about a supernatural conspiracy where the antagonist plans to sacrifice a bunch of brainwashed citizens to reach another dimension, or … something. Frost’s character...
NLP augmented analytics is like Ask Me Anything with your data

Natural Language Processing Augmented Analytics

Paige Roberts, Vertica Open Source Relations Manager
February 3, 2021

By simplifying the asking of questions and understanding of answers, NLP augmented analytics broadens the number of people who can use analytic technology
G2 Crowd logo

Vertica Achieves Leader Position in G2 Crowd Grid for Data Warehouses

Jeff Healey, Sr Director, Vertica Product Marketing at Micro Focus
January 29, 2021

Peer review sites are becoming an essential buying resource – Vertica has achieved the Leaders’ category in the G2 Crowd Grid for Data Warehouse software.

Vertica Supports AMD EPYC

Steve Sarsfield, Vertica Senior Product Marketing Manager – Partner Ecosystem
January 25, 2021

The momentum of chip-maker AMD has been impressive as of late. AMD has gained some standing in home computing by putting high-performance, low wattage chips in thin laptops that can offer a well-performing gaming experience and long battery life. But that's not all. AMD is also putting development effort into data center server performance. AMD...
Vertica digital marketing intern

Digital Marketing at Vertica

Ryann Sawyer, Digital Marketing Intern
January 22, 2021

My name is Ryann Sawyer. I am currently a senior at Stonehill College studying Business Marketing. Post-grad, I plan to pursue a career in digital marketing. The world we live in today is undeniably digital. The way we learn, work, and communicate has been transformed by social media, smart devices, big data, etc. Through my...