Vertica Blog

Vertica Blog

Best Practices

Sharing Data without Sharing Revenue

As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries:  organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...

More than Just a New Name – Vertica Unify 2021 is Now Open to Free Registration

Since the early 1990s, the term “Big Data” has been widely used, even as the definition has changed from gigabytes to petabytes and beyond. For Vertica, the focus is not just about data, or data clouds, or data lakes, but instead, it’s about the power and the potential of a unified analytics—driven world. Data will...
Return on Investment ROI

What’s the Deal with Vertica TCO?

Recently, a colleague of mine was trying to express why Vertica had such a low total cost of ownership (TCO). It’s not obvious. Our customers rave about the fast return on investment. We have a half dozen excellent case studies from third-parties showing Vertica’s ROI. But why? Open source options are free. Vertica isn’t free....

Award Winning – Vertica Proves It

June has been quite a month of industry recognition for Vertica and its customers. Fresh off earning top leadership position in GigaOm’s Radar Report for Evaluating Data Warehouse Platforms, Vertica has once again been named to this year’s DBTA 100 Companies that Matter Most in Data, a special list that salutes today’s top companies in...

Let Business Intelligence and Data Science Coexist!

Business intelligence and data science frequently compete for resources, and BI got there first. Vertica in Eon Mode subclusters can help them coexist.
Heavy rocket blasting above the clouds

Vertica Version 10 Launches Today!

There’s big news today, on the first day of the Virtual Vertica Big Data Conference 2020 – a major new version of Vertica blasts off! Vertica version 10 soars straight into the greatest deployment flexibility of any analytical data warehouse on the market. This fast and extremely scalable platform gives you more power than ever...
Focused young woman working at laptop in office

New hands-on training at Vertica Academy takes users deep into Vertica Essentials

Since Vertica Academy was launched in September 2019, this versatile online training portal has acquired more than 1,500 registered users (as of beginning of March), and that number is growing daily. Users are finding answers to tough questions that arise as they explore the complex world of big data analytics. They’re finding self-paced courses, webinars...
Decisions Decisions

The Vertica Big Data Conference Choice Challenge

Over the years, we’ve had remarkable feedback about the Vertica Big Data Conference. (#VerticaBDC)  How does it get better than this?  And just to be clear, we know the three people who said “no,” but that’s a story for another day. However, I cannot lie.  We have received consistent feedback about one problem that virtually...
Larry Bird Monument - Photo by Eric Kilby WC

Practice Makes Perfect at BDC 2020

Larry Bird, Boston Celtics legend and NBA Hall of Famer, shot 500 free throws every morning before his first class in high school. But, he didn’t stop there. Larry was known to shoot 100 free throws after every NBA game. The result? The sharp-shooting forward from French Lick, Indiana led the NBA in free throw...
Brandeis University sign

Hands-on Class Makes Parallel Data Management Theories Concrete

Parallel data management in databases is a tough thing to learn when you’re a student. It can feel like another one of those esoteric theories, and it never quite sticks. Now, there’s a cool class at Brandeis University that brings those lofty theories down to earth, and gives students a real chance to see how...
Planets in solar system

The Kafka Convergence

Apache Kafka seems to be everywhere these days. I’m feeling a bit surrounded by Kafka right now, in fact, like I’m at the center of a convergence of the planets, and data flowing through Kafka is the gravitational pull. Let me give you an idea of what I mean. So, Vertica just announced the release...
partner fist bump

Vertica Partners Are the Key to Your Success at BDC 2020

There are a lot of reasons to be excited about the Vertica Big Data Conference 2020. One of my favorite parts of the event will be introducing our partner ecosystem to our customers! As Vertica’s partner marketing manager, one of my guiding principles is that innovation doesn’t happen in a silo.