Vertica Blog

Vertica Blog

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Vertica Stories from China: Top 3 contest winners showcase innovation

Elyzabeth Eng
February 1, 2022

This past December and January, the Vertica team for the Asia-Pacific region conducted a story contest for Chinese-speaking Vertica customers using creative solutions to data analytics requirements. In addition to reaching out and learning more about Vertica customers in the region, we wanted to gather use case details and share them with the worldwide Vertica...
Data Lakehouse

Going Beyond a Data Lakehouse

David Sprogis, Director of Product Management
December 15, 2021

The way things get named in this industry can be pretty odd.  A lot of people have been hearing noise about how cool a “Data Lakehouse” is since it combines the power of a data lake with the power of a data warehouse. When I think of a lakehouse, I think of a great place...

Hybrid Deployment for an Enterprise Data Warehouse Provides Maximum Benefits

Hemendhira Muralidharan, Senior Product Marketing Manager
July 28, 2021

Hybrid cloud strategy is the future of enterprises. As vital as the cloud can be to improving the economics and agility of Enterprise Data Warehouse (EDW) provisioning, most enterprises will need some on-premises capability as well to satisfy requirements for performance, privacy, and security, for both them and their customers. In addition, a lot of...

Vertica 11 announced at Unify 2021: Delivering on vision of Unified Analytics

Mike Perrow, Senior Product Marketing Writer/Editor
July 20, 2021

Introduced by Joy King, Vertica’s VP of Product & GTM Strategy, Colin Mahony, SVP and General Manager of Vertica, kicked off today’s Vertica Unify 2021 by explaining Vertica’s founding philosophy and sharing “some of the advancements we’ve made most recently, as well as the direction we’re going in future.” That included the announcement of Vertica...

Vertica-as-a-Service: Advanced analytics just got a little easier

Joy King, VP Product & GTM Strategy, Vertica
June 15, 2021

Anytime business software can provide greater ease-of-use, it leads to better business outcomes at a faster pace. What could be better than that? How about analytics-as-a-service, built on a cloud-native architecture running in your AWS account, and leveraging your own negotiated pricing and committed spend? Add the full suite of advanced analytics, in-database machine learning,...

EMA Awards Vertica as Top Vendor for Hyperperformance with Multi-Structured Data in Radar Report on Unified Analytics Warehouses

Jeff Healey, Vice President of Marketing, Vertica Product Group in Micro Focus
June 4, 2021

If you could describe in just one word what Vertica provides better than any other unified analytics platform on the market, what would that word be? Read any of our case studies, watch any of our Data Disruptor Webcasts, or attend Vertica Unify ’21, and, chances are, you’ll agree that that one word is performance....

Vertica 10.1.1 Goes Beyond Analytics with Support for Azure Cloud, Kubernetes, and Containers

Jeff Healey, Vice President of Marketing, Vertica Product Group in Micro Focus
April 30, 2021

With each release of Vertica, you can always count on major enhancements and features to help you address each step of the predictive analytics process with even more analytical functions and end-to-end machine learning capabilities. While Vertica 10.1.1 includes support for the latest version of PMML, 4.4, some useful new analytical functions, and a new...

Sharing Data without Sharing Revenue

Joy King, VP Product & GTM Strategy, Vertica
April 5, 2021

As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries:  organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...

More than Just a New Name – Vertica Unify 2021 is Now Open to Free Registration

Joy King, VP Product & GTM Strategy, Vertica
March 31, 2021

Since the early 1990s, the term “Big Data” has been widely used, even as the definition has changed from gigabytes to petabytes and beyond. For Vertica, the focus is not just about data, or data clouds, or data lakes, but instead, it’s about the power and the potential of a unified analytics—driven world. Data will...
Telecom 5g on Cloud

Telecom Companies: To Cloud or not to Cloud? Is that even a question?

Jeremiah Morrow, Senior Industry Product Marketing Manager
March 17, 2021

By this point, probably millions of words on the Internet have been dedicated to articulating the benefits and drawbacks of the public cloud. As the title of this post suggests, I’m not here to convince you one way or the other: The benefits of the public cloud are real (as you probably know), and if...

Aptus Data Labs Partnership with Vertica Provides Unified Data Lake Solutions

Hemendhira Muralidharan, Senior Product Marketing Manager
March 15, 2021

Big data analytics is driving the revolution in artificial intelligence (AI). Today’s AI applications are evolving faster than ever, transforming the way customers and enterprises do business and add value. According to IDC (2020), “software is the largest AI technology group delivering roughly 80% of all AI revenue. Most of the software revenue comes from...

Leveraging Cloud Object Store Technologies for On-premises Analytics

Steven Sarsfield, Vertica Senior Product Marketing Manager – Partner Ecosystem
March 11, 2021

Today, we are pleased to announce that our team will now support Vertica in Eon Mode for Dell EMC ECS (Elastic Cloud Storage). Our developers have verified the combination. It addresses a new trend in analytics, namely the use of object store, both on-premises and in the clouds, as the primary storage medium. When you...