Sharing Data without Sharing Revenue
Joy King, VP Product & GTM Strategy, Vertica
April 5, 2021
As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries: organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...