There is a new math when it comes to monetizing data — we refer to it as Return on Information (ROI). Organizations that achieve a high ROI are proving it fosters a differentiated and sustainable competitive advantage and leads to better products and services. The value that can be derived from information is a function of:
- The amount of detailed data that can be analyzed,
- The number of users who have access to this data,
- The depth of analytics that can be done against the data,
- Latency, or how soon after the data is generated it can be accessed and analyzed.
Of course, all of this value must be measured against the cost to retain, service, and access it. The good news is that Vertica dramatically shifts both sides of this equation by offering significantly better performance and scalability at a fraction of the cost of traditional solutions. Best of all, Vertica’s open standards approach enables customers to seamlessly integrate the Vertica Analytics Platform into existing environments and optimize the performance and cost of the comprehensive solutions. This is why organizations of all sizes across a diverse set of verticals are using the Vertica Analytics Platform to make informed decisions that have an immediate impact on the bottom line.
The New Math: Return on Information (ROI)