Customer behavior analytics is becoming a mandate for every business in every industry to understand, engage, and retain customers.

While traditional analytic technologies have helped businesses understand how their customers interact with products and services in order to provide a more personalized experience and monetize more opportunities, customer expectations are increasing, creating more pressure on businesses to achieve even greater customer insight at every interaction.

HPE Vertica Analytics Platform enables data-driven organizations across every industry to manage and analyze massive volumes of disparate sources of customer data — from web logs and clickstreams to CRM and customer call detail records — at Exabyte scale and extreme speed to gain an in-depth, 360- degree view of customer interactions. Armed with deeper advanced analytical insights, your organization can finally improve customer web experiences, test and iterate products and services, improve marketing and campaign effectiveness, lower acquisition costs, and reduce churn.

Top HPE Vertica Use Cases for Customer Behavior Analytics:

Clickstream Analytics

Analyzing clickstream data provides rich insights into which pages are effective and which pages site visitors ignore, enabling team to make targeted changes for improved user experience. When combined with sales and conversion data, clickstream analysis can help you discover the most effective series of steps to encourage conversions, sales, and add-on purchases.

Sentiment Analysis

The rise of activity on social media channels such as Twitter and Facebook is creating massive volumes of semi-structured, user- generated data. Analyzing these new forms of data enables companies to glean insights on how customers, prospects, and others are discussing and engaging with their products through online and brick-and-mortar channels.

Customer Churn Predictive Analytics

By combining various sources of customer data and interactions with Vertica’s built-in Machine Learning algorithms, companies can better understand, identify, and predict the early signals of customer churn and take proactive measures to increase customer retention and lifetime value.

deltaDNA responds to and adapts to player behavior in real-time with HPE Vertica

The Challenge:

  • Competition among game developers is fierce
  • A shift away from “pay-to-play” to “free-to-play” gaming
  • Improve player retention by boosting player engagement
  • Convert players into paying customers

The Solution:

  • Leverage real-time analytics to detect and respond to player behavior, optimizing gaming experiences to hold player interest and build player loyalty with HPE Vertica

The Result:

  • Player engagement increased by up to 350%
  • Increased player retention boosts revenues by as much as 6x
  • Reduced development cycles by 2 weeks or more

Read the Full Case Study

Thanks to HPE Vertica software, we're transforming gaming industry analytics.

- Mark Robinson, CEO, deltaDNA