Top Vertica Use Cases for Customer Behavior Analytics:
Analyzing clickstream data provides rich insights into which pages are effective and which pages site visitors ignore, enabling your team to make targeted changes for an improved user experience. When combined with sales and conversion data, clickstream analysis can help you discover the most effective series of steps to encourage conversions, sales, and add-on purchases.
Customer Churn Predictive Analytics
By combining various sources of customer behavior analytics data and interactions with Vertica’s built-in Machine Learning algorithms, companies can better understand, identify, and predict the early signals of customer churn and take proactive measures to increase customer retention and lifetime value.