Vertica Blog

Mike Perrow

Senior Product Marketing Writer/Editor

Mike Perrow has 25 years as a writer and editor in the software industry, having worked at Powersoft, Sybase, Rational Software, IBM, Hewlett Packard Enterprise, and most recently Micro Focus. He has an extensive background in developing and implementing web and print media, and was the founding editor of The Rational Edge ezine, which published from 2000-2008. He is the co-author with Kurt Bittner and Walker Royce of The Economics of Iterative Software Development, Addison-Wesley, 2008.

Vertica named by InfoWorld as one of 8 databases supporting in-database machine learning

Mike Perrow, Senior Product Marketing Writer/Editor
February 22, 2021

A Feb. 17 article in InfoWorld names Vertica as one of eight analytical platforms that offer in-database machine learning “right where your data resides.” Authored by contributing editor and reviewer Martin Heller, the article validates two of Vertica’s long-held principles: flexibility in ML modeling and training, and the ability to analyze data without transmitting it...

Embedded Vertica speeds EOITEK’s growth in AIOps

Mike Perrow, Senior Product Marketing Writer/Editor
January 15, 2021

The phrase “digital transformation” has quickly evolved from a buzz term to an apt description for innovative changes evident today. More businesses are implementing the technical tactics that are actually bringing new business models to fruition, and that was the original promise: Doing things with digital technology that simply weren’t possible before. That was the...
Cloud analytics

Vertica now available as a managed service from Full 360

Mike Perrow, Senior Product Marketing Writer/Editor
November 11, 2020

The Vertica partner ecosystem is steadily growing, with a rich assortment of partners who provide help with implementation, professional services, and value added reselling. This means that if you’re new to Vertica, or working to create your own data platform for the first time, you’ll find the right expertise within our ecosystem. Now, we’re happy...

Constellation Research Report Finds Vertica 10 a Leading Choice

Mike Perrow, Senior Product Marketing Writer/Editor
September 14, 2020

A few pages into a new, detailed overview of Vertica 10, produced by Constellation Research, principle analyst Doug Henschen summarizes the top new capabilities of Vertica 10 like this: In short, the Vertica team has steadily evolved the product to keep pace with the demands of organizations that seek to do the following: Unify diverse...

Vertica outperforms competing cloud analytical platforms in third-party benchmark study

Mike Perrow, Senior Product Marketing Writer/Editor
August 7, 2020

Vertica proven to be faster, more affordable, and more scalable in terms of concurrency in third-party benchmark over Amazon Redshift and an unnamed data cloud platform Choosing a cloud-based big data analytics platform for your organization’s analytical needs is seldom an easy task, and it can’t be the first step on your big data journey....
Unified Data Analytics Warehouse

How can you get the value out of Hadoop that you were promised?

Mike Perrow, Senior Product Marketing Writer/Editor
June 29, 2020

Since Hadoop’s initial release 14 years ago, untold volumes of data have been stored in HDFS (Hadoop Distributed File System). Spread across a virtual landscape of data-inspired organizations, those data lakes are wide, and deep. Companies have made tremendous investments in Hadoop over the years, and data continues to pour into their data lakes. You...
Community Edition

Join the Powerful Vertica Big Data Community Open House with Free Community Edition

Mike Perrow, Senior Product Marketing Writer/Editor
June 25, 2020

What comes to mind when you hear the word “community”? A village, a neighborhood? Maybe sidewalks where people say hello, where they have a few things in common – perhaps an identity, sometimes a sense of pride, definitely a sense of belonging. We’re social creatures, so being part of a community means sharing experiences, too,...

Let Business Intelligence and Data Science Coexist!

Mike Perrow, Senior Product Marketing Writer/Editor
May 11, 2020

Business intelligence and data science frequently compete for resources, and BI got there first. Vertica in Eon Mode subclusters can help them coexist.

Uber, The Trade Desk, and Other Exciting Presenters at Virtual Vertica BDC 2020

Mike Perrow, Senior Product Marketing Writer/Editor
March 16, 2020

Ever wonder how Uber, the world’s largest ride-hailing service, manages communications and billing for hundreds of thousands of inquiries and rides per day? Or how ad-tech companies like The Trade Desk process those ad bidding wars in milliseconds, the ones that end with a display ad on your screen that’s eerily relevant to your web...
Focused young woman working at laptop in office

New hands-on training at Vertica Academy takes users deep into Vertica Essentials

Mike Perrow, Senior Product Marketing Writer/Editor
March 12, 2020

Since Vertica Academy was launched in September 2019, this versatile online training portal has acquired more than 1,500 registered users (as of beginning of March), and that number is growing daily. Users are finding answers to tough questions that arise as they explore the complex world of big data analytics. They’re finding self-paced courses, webinars...
Brandeis University sign

Hands-on Class Makes Parallel Data Management Theories Concrete

Mike Perrow, Senior Product Marketing Writer/Editor
February 5, 2020

Parallel data management in databases is a tough thing to learn when you’re a student. It can feel like another one of those esoteric theories, and it never quite sticks. Now, there’s a cool class at Brandeis University that brings those lofty theories down to earth, and gives students a real chance to see how...
Calculating ROI

Learn How Much Money Vertica Can Save Your Business

Mike Perrow, Senior Product Marketing Writer/Editor
January 7, 2020

The ROI for software systems is notoriously tough to pin down. The effort to integrate new software with systems already in place often adds time and labor costs to the upfront investment. What’s more, if there is any cultural resistance to change, then the ROI can be impossible to measure for months or years, or...