Vertica Blog

Mike Perrow

Senior Product Marketing Writer/Editor

Mike Perrow has 25 years as a writer and editor in the software industry, having worked at Powersoft, Sybase, Rational Software, IBM, Hewlett Packard Enterprise, and most recently Micro Focus. He has an extensive background in developing and implementing web and print media, and was the founding editor of The Rational Edge ezine, which published from 2000-2008. He is the co-author with Kurt Bittner and Walker Royce of The Economics of Iterative Software Development, Addison-Wesley, 2008.

Analytics for the Games Industry: New paper describes a winning hand

Mike Perrow, Senior Product Marketing Writer/Editor
April 1, 2022

Are you an online gamer, and – because you’re reading this blog – a “big data” enthusiast as well? Then you know very well that, when you’re playing, you’re fully immersed in the game, and the backend tech is of no concern. You’re grappling your way up a cliff in “Hang Line,” or taking pride...

Vertica is in the G2 Leaders’ Corner… once again

Mike Perrow, Senior Product Marketing Writer/Editor
October 13, 2021

When it comes to technology, the business world doesn’t have time for popularity contests. Technology that doesn’t cut it falls by the wayside, and gets replaced with whatever helps a business achieve its goals. The Vertica team is happy to be part of our customers’ successes, whether we’ve helped them replace outmoded or poor-performing data...

First annual “Data Disruptors Awards” caps Vertica Unify 2021

Mike Perrow, Senior Product Marketing Writer/Editor
July 27, 2021

“Vertica has been powering the world’s data disruptors for a decade, including companies that have created new industries, and have had an impact on the environment, and on the health of humans and animals.” Those were the opening comments by Joy King, Vertica’s VP of Product and Go-to-Market Strategy, at Thursday morning’s opening session for...

DataGals Panel reveals common workplace biases, but also opportunities

Mike Perrow, Senior Product Marketing Writer/Editor
July 23, 2021

  Representing five different time zones, and committed to sharing their thoughts and guidance based on the success they’ve achieved in their careers, five women gathered live and online Thursday, July 22 to discuss their experiences in high tech. Here's how they appeared in this virtual panel discussion: Far left: Joy King, VP of Product...

Vertica Unify 2021 – Day 2 keynote spotlights a noble cause

Mike Perrow, Senior Product Marketing Writer/Editor
July 21, 2021

At Vertica Unify 2021, the focus this week has been on the techniques and best practices around data analytics. Naturally. There’s a lot of technology to cover in this space, and we’re delighted to have so many of the best and brightest minds in virtual attendance, helping us deliver, explain, and demonstrate these things. And,...

Vertica 11 announced at Unify 2021: Delivering on vision of Unified Analytics

Mike Perrow, Senior Product Marketing Writer/Editor
July 20, 2021

Introduced by Joy King, Vertica’s VP of Product & GTM Strategy, Colin Mahony, SVP and General Manager of Vertica, kicked off today’s Vertica Unify 2021 by explaining Vertica’s founding philosophy and sharing “some of the advancements we’ve made most recently, as well as the direction we’re going in future.” That included the announcement of Vertica...

New Forrester Total Economic Impact Study: Vertica customers achieve big results

Mike Perrow, Senior Product Marketing Writer/Editor
June 1, 2021

Predictive analytics is becoming an imperative for nearly every organization that hopes to increase market share. Modern data analytics techniques provide insights into where a business is heading, based partly on where it has been, and on the clear trend lines that point to where the business is going. So, if you’re an entrepreneur, or...

Vertica named by InfoWorld as one of 8 databases supporting in-database machine learning

Mike Perrow, Senior Product Marketing Writer/Editor
February 22, 2021

A Feb. 17 article in InfoWorld names Vertica as one of eight analytical platforms that offer in-database machine learning “right where your data resides.” Authored by contributing editor and reviewer Martin Heller, the article validates two of Vertica’s long-held principles: flexibility in ML modeling and training, and the ability to analyze data without transmitting it...

Embedded Vertica speeds EOITEK’s growth in AIOps

Mike Perrow, Senior Product Marketing Writer/Editor
January 15, 2021

The phrase “digital transformation” has quickly evolved from a buzz term to an apt description for innovative changes evident today. More businesses are implementing the technical tactics that are actually bringing new business models to fruition, and that was the original promise: Doing things with digital technology that simply weren’t possible before. That was the...
Cloud analytics

Vertica now available as a managed service from Full 360

Mike Perrow, Senior Product Marketing Writer/Editor
November 11, 2020

The Vertica partner ecosystem is steadily growing, with a rich assortment of partners who provide help with implementation, professional services, and value added reselling. This means that if you’re new to Vertica, or working to create your own data platform for the first time, you’ll find the right expertise within our ecosystem. Now, we’re happy...

Constellation Research Report Finds Vertica 10 a Leading Choice

Mike Perrow, Senior Product Marketing Writer/Editor
September 14, 2020

A few pages into a new, detailed overview of Vertica 10, produced by Constellation Research, principle analyst Doug Henschen summarizes the top new capabilities of Vertica 10 like this: In short, the Vertica team has steadily evolved the product to keep pace with the demands of organizations that seek to do the following: Unify diverse...

Vertica outperforms Redshift and Snowflake in third-party benchmark study

Mike Perrow, Senior Product Marketing Writer/Editor
August 7, 2020

Vertica proven to be faster, more affordable, and more scalable in terms of concurrency in third-party benchmark over Amazon Redshift and Snowflake Choosing a cloud-based big data analytics platform for your organization’s analytical needs is seldom an easy task, and it can’t be the first step on your big data journey. Earlier steps should include...