Vertica Blog

Joy King

VP Product & GTM Strategy, Vertica

Joy leads Vertica’s Product and GTM strategy, including business strategy and execution, customer and partner education, product direction, and go-to-market initiatives. Joy has spent three decades in the software industry and is a passionate believer in the power of predictive analytics and the need for every company to become an industry disruptor.

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Beware of the Black Box Bundle

Joy King, VP Product & GTM Strategy, Vertica
October 15, 2021

When Vertica was acquired by Hewlett Packard, we were told that we needed to change our messaging about commodity hardware. HP didn’t feel comfortable with the phrase, because it implied that underlying infrastructure was not a key differentiator. But as a true software company who designed every line of code to be optimized for infrastructure...
Software as a service

Fully Managed or Self-Managed Vertica? The Choice is Yours for Unified Analytics

Joy King, VP Product & GTM Strategy, Vertica
October 6, 2021

Accurate and actionable analytics is the goal of every organization. In large enterprises with multiple business divisions, the CIO team often struggles with a wide and often uncontrolled set of analytics tools and repositories leading to multiple versions of the “truth”. When an Executive Leadership team is confronted with different recommendations from different departments based...

Vertica-as-a-Service: Advanced analytics just got a little easier

Joy King, VP Product & GTM Strategy, Vertica
June 15, 2021

Anytime business software can provide greater ease-of-use, it leads to better business outcomes at a faster pace. What could be better than that? How about analytics-as-a-service, built on a cloud-native architecture running in your AWS account, and leveraging your own negotiated pricing and committed spend? Add the full suite of advanced analytics, in-database machine learning,...

Join us in the Vertica Unify Developer Lounge: An interview with Vertica’s CTO Chuck Bear

Joy King, VP Product & GTM Strategy, Vertica
May 10, 2021

Every Vertica conference provides users and big data enthusiasts an opportunity to network with their peers in data analytics. But for attendees to find the exact Vertica engineer for questions and answers, there’s nothing like the popular Developer Lounge, which returns this year at Vertica Unify 2021. It’s the place for Vertica users to meet...

Be inspired by the best – DataGals Panel at Vertica Unify 2021

Joy King, VP Product & GTM Strategy, Vertica
April 27, 2021

Over the years, I’ve had the honor to work with a variety of women who have a passion for software development, product management, data science, and analytics. These are all very technical career paths, and as women, we know we’ll be in the minority, often the only woman in the room or on the team....

Sharing Data without Sharing Revenue

Joy King, VP Product & GTM Strategy, Vertica
April 5, 2021

As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries:  organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...

More than Just a New Name – Vertica Unify 2021 is Now Open to Free Registration

Joy King, VP Product & GTM Strategy, Vertica
March 31, 2021

Since the early 1990s, the term “Big Data” has been widely used, even as the definition has changed from gigabytes to petabytes and beyond. For Vertica, the focus is not just about data, or data clouds, or data lakes, but instead, it’s about the power and the potential of a unified analytics—driven world. Data will...

The Unified Analytics Warehouse Reaches your Data, Wherever it Lives

Joy King, VP Product & GTM Strategy, Vertica
July 23, 2020

You may have noticed something interesting about the next generation enterprise data warehouse (EDW) vendors. They’re all pushing to ensure all data moves to the same place for analytics purposes, which of course means their particular data store. This is very worrisome to me because it involves two levels of lock in: 1) underlying infrastructure...
Analytics human interest stories

Making a Difference with Analytics – Inspiring Human Interest Stories

Joy King, VP Product & GTM Strategy, Vertica
June 18, 2020

I wake up before the sun rises, head to my home office, parse through the emails that have flowed in overnight, and look at my calendar to prepare for my day. I fill daylight hours with meetings, research, more meetings, writing … and more meetings. Sometimes, it is exhausting and even a little overwhelming. So,...
Scale to the Moon - 7 petabytes

How Vertica uses limitless big data analytics to blow past small-scale vendors

Joy King, VP Product & GTM Strategy, Vertica
March 2, 2020

As time moves on, so does data.  What was once big is now small, and what was once considered fast is now not even good enough. Ten years ago, Vertica found its place in the market with New Economy companies who were not just disrupting traditional industries but creating new ones.  Social media exploded, wearables...
Decisions Decisions

The Vertica Big Data Conference Choice Challenge

Joy King, VP Product & GTM Strategy, Vertica
February 24, 2020

Over the years, we’ve had remarkable feedback about the Vertica Big Data Conference. (#VerticaBDC)  How does it get better than this?  And just to be clear, we know the three people who said “no,” but that’s a story for another day. However, I cannot lie.  We have received consistent feedback about one problem that virtually...
A cloud of data points with a businessman's hand holding it up on a black background

Vertica’s Eon Mode – New Architecture for Flexibility, Performance, and Savings

Joy King, VP Product & GTM Strategy, Vertica
January 21, 2020

Vertica was born in the age of the enterprise data warehouse (EDW) appliance, in 2005. At the time, the EDW appliance was a great idea – a relatively simple bundle of hardware and software. You plugged it in, and it worked. This single box came with a lot of services, too. But it also came...