Vertica Blog

Joy King

VP Product & GTM Strategy, Vertica

Joy leads Vertica’s Product and GTM strategy, including business strategy and execution, customer and partner education, product direction, and go-to-market initiatives. Joy has spent three decades in the software industry and is a passionate believer in the power of predictive analytics and the need for every company to become an industry disruptor.

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Be inspired by the best – DataGals Panel at Vertica Unify 2021

Joy King, VP Product & GTM Strategy, Vertica
April 27, 2021

Over the years, I’ve had the honor to work with a variety of women who have a passion for software development, product management, data science, and analytics. These are all very technical career paths, and as women, we know we’ll be in the minority, often the only woman in the room or on the team....

Sharing Data without Sharing Revenue

Joy King, VP Product & GTM Strategy, Vertica
April 5, 2021

As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries:  organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...

More than Just a New Name – Vertica Unify 2021 is Now Open to Free Registration

Joy King, VP Product & GTM Strategy, Vertica
March 31, 2021

Since the early 1990s, the term “Big Data” has been widely used, even as the definition has changed from gigabytes to petabytes and beyond. For Vertica, the focus is not just about data, or data clouds, or data lakes, but instead, it’s about the power and the potential of a unified analytics—driven world. Data will...

The Unified Analytics Warehouse Reaches your Data, Wherever it Lives

Joy King, VP Product & GTM Strategy, Vertica
July 23, 2020

You may have noticed something interesting about the next generation enterprise data warehouse (EDW) vendors. They’re all pushing to ensure all data moves to the same place for analytics purposes, which of course means their particular data store. This is very worrisome to me because it involves two levels of lock in: 1) underlying infrastructure...
Analytics human interest stories

Making a Difference with Analytics – Inspiring Human Interest Stories

Joy King, VP Product & GTM Strategy, Vertica
June 18, 2020

I wake up before the sun rises, head to my home office, parse through the emails that have flowed in overnight, and look at my calendar to prepare for my day. I fill daylight hours with meetings, research, more meetings, writing … and more meetings. Sometimes, it is exhausting and even a little overwhelming. So,...
Scale to the Moon - 7 petabytes

How Vertica uses limitless big data analytics to blow past small-scale vendors

Joy King, VP Product & GTM Strategy, Vertica
March 2, 2020

As time moves on, so does data.  What was once big is now small, and what was once considered fast is now not even good enough. Ten years ago, Vertica found its place in the market with New Economy companies who were not just disrupting traditional industries but creating new ones.  Social media exploded, wearables...
Decisions Decisions

The Vertica Big Data Conference Choice Challenge

Joy King, VP Product & GTM Strategy, Vertica
February 24, 2020

Over the years, we’ve had remarkable feedback about the Vertica Big Data Conference. (#VerticaBDC)  How does it get better than this?  And just to be clear, we know the three people who said “no,” but that’s a story for another day. However, I cannot lie.  We have received consistent feedback about one problem that virtually...
A cloud of data points with a businessman's hand holding it up on a black background

Vertica’s Eon Mode – New Architecture for Flexibility, Performance, and Savings

Joy King, VP Product & GTM Strategy, Vertica
January 21, 2020

Vertica was born in the age of the enterprise data warehouse (EDW) appliance, in 2005. At the time, the EDW appliance was a great idea – a relatively simple bundle of hardware and software. You plugged it in, and it worked. This single box came with a lot of services, too. But it also came...
Happy dog running in grass

Vertica Big Data Conference 2020 – Are You Excited Yet?

Joy King, VP Product & GTM Strategy, Vertica
October 25, 2019

The Vertica Big Data Conference (BDC) clock is ticking and my excitement is growing by the minute! I want to make sure that our Vertica community is up to date on the latest news, especially some of the General Session speakers and Breakout tracks. And let’s not forget one of the most special components of...
Restaurant server in uniform with beautiful food dishes

Can a 100-Year Old Business Innovate with IoT Analytics?

Joy King, VP Product & GTM Strategy, Vertica
October 11, 2019

One of my greatest pleasures is dining out at all the amazing restaurants here in the Raleigh, Durham and Chapel Hill area of North Carolina. I am always amazed and so proud of the innovative and authentic ethnic cuisines that have made the Triangle a nationally recognized foodie community. I think about the complexities of...
Bullet train rendering with Vertica on side, and zooming effect with "Depot" sign behind

Vertica in Eon Mode Depot – Where Did You Go?

Joy King, VP Product & GTM Strategy, Vertica
October 3, 2019

Separating compute from storage is such a hot topic these days. “Instance types” and “S3 Object Storage” are core to the language of the public clouds (unless you’re Azure, then substitute S3 with Blob but leave the Object Storage part). This next-generation architecture enables so many operational and economic advantages – workload isolation, elastic scaling,...
Focused young woman working at laptop in office

The Vertica Academy Is Open for Learning

Joy King, VP Product & GTM Strategy, Vertica
September 9, 2019

One of the greatest impacts from digital transformation, both from a personal and professional point of view, is not just the democratization of data - a very popular topic here at Vertica! - but the democratization of knowledge. Today, we are excited to announce the new Vertica Academy, a platform that offers self-paced, technical training...