More than Just a New Name – Vertica Unify 2021 is Now Open to Free Registration

Posted March 31, 2021 by Joy King, VP Product & GTM Strategy, Vertica

Since the early 1990s, the term “Big Data” has been widely used, even as the definition has changed from gigabytes to petabytes and beyond. For Vertica, the focus is not just about data, or data clouds, or data lakes, but instead, it’s about the power and the potential of a unified analytics—driven world. Data will continue to grow, and data formats will continue to evolve, and data repositories, both in the public clouds and on premises, will continue to expand. But only unified analytics can activate the power of data to directly and positively impact us all our health, our businesses, the environment – and all the animals who depend on us.

Introducing Vertica Unify 2021

Over the past several years, Vertica hosted the Big Data Conference, an event with a very specific purpose – bring together the engineers and architects who design and build Vertica every day with the customers who rely on Vertica to achieve their business goals. This year, we are hosting Vertica Unify 2021, a special event with the same purpose but even more. Vertica Unify 2021, July 20 -22, will open its (virtual) doors to all data scientists, business analysts, data-driven executives and all the partners in the Vertica ecosystem across the world.  At Vertica Unify 2021, we’re going to learn from keynote speaker Jeffrey Ma, well known as a member of the MIT Blackjack team whose story was told in the movie “21”. We’re going to be inspired by Jill Dyche, analytics expert, author, and founder of “Outta the Cage,” a non-profit that uses social media and analytics to find homes for dogs in local shelters. And we’re going to learn how analytics plays a winning role for Jaguar Racing. Did I mention that registration is completely free?

Session-Packed Agenda, Developer Lounge, Sponsor Giveaways, Data Disruptors, and More!

Each day at Vertica Unify 2021, our Vertica engineers and architects will speak on a variety of topics and also be available for direct conversations in the virtual Developer Lounge via “Happy Hours” on Tuesday and Wednesday and “Breakfast” on Thursday. Our partners and sponsors will host booths, show demoes, and reward the winners who win the most points in the Analyze to Win competition. And most importantly, Vertica’s passionate customers will share their use cases, the value they get, and the technical architecture that makes it all possible. And some of our top “Data Disruptor” customers will receive awards on Thursday. Hearing directly from the data disruptors in every industry is the greatest value we can bring to Vertica Unify 2021.

At Vertica, we’re counting down the days until we can all come together at Vertica Unify 2021. Together, we can make a difference with a unified analytics approach to every business, community, healthcare and environmental challenge. And together, we can have some fun, too!