Knowing your game: How electronic game companies use Big Data for retention and monetization
The electronic gaming space represents one of the more recent areas where rapid data collection and analysis is providing competitive differentiation. Game designers, developers, publishers, and platform providers are weaving visual arts, computer science, sound engineering, ergonomics, and more into innovative, compelling new ways to attract gamers’ attention and wallet-share.
The secret behind gaming success is not only the ability to understand players’ needs, behaviors, and usage patterns, but to respond to these things quickly - enabling companies like deltaDNA to increase player retention and boost revenue by as much as 6x. This white paper addresses these challenges and, more specifically, how SQL analytics are driving insights at the speed of business.
This paper also dives into the four fundamental links of the gaming value chain:
- Idea
- Balance
- Goods/Currency
- Payment