Across every industry and use case, successful data disruptors all have one thing in common – Vertica! Our customers use Vertica to manage the most intensive workloads in the data analytics industry, and the Vertica Unified Analytics Warehouse has become the analytics platform of choice, trusted by the world’s leading data-driven companies to deliver speed, scale, and reliability on mission-critical analytics.
All the customers shown at right lead their most-demanding analytical use cases using Vertica. These include industry verticals such as healthcare, retail, Telco, agriculture, software security and more.
Vertica is the unified analytics platform that offers a major advantage over other data warehouses: Vertica is an MPP, column store, shared-nothing data warehouse designed for extreme scale in support of complex, modern analytical workloads for blazing-fast analytics.
Vertica includes more than 600 built-in analytical functions at the core –functions like gap-filling, interpolation, pattern matching, geospatial, time series, and many more. We are constantly adding functions to our database.
Machine Learning Made Simpler:
Our approach to machine learning is innovative and capturing the attention of the industry. It is all in-database. You can create, train, and deploy machine learning models at massive scale, using only SQL. Or you can use the popular languages that data scientists love, and score those models on the same, large volumes of data for complete accuracy in your predictions. Our “VerticaPy” Python library is helping teams put data science into operation, even those without data scientists on staff.
Unified Analytics, at Scale:
Vertica’s query engine is flexible enough to perform analytics on petabytes of data no matter where it lives — on Hadoop, or on any of the major clouds (AWS, MS Azure, Alibaba, VMware, and GCP). You can also use External Tables to explore data in S3 or HDFS in a much easier manner than any of our competitors, all in a highly performant, unified, all-one-product modern analytical database.
Hybrid Deployment Flexibility:
Plus, Vertica offers the strength of flexible, hybrid deployment capabilities. Nearly every business is interested in spinning up new workloads on the cloud … but many existing analytical workloads will remain on-premises. Cloud-only vendors can’t offer this deployment option. Vertica has hybrid in its DNA.
Our biggest challenge is our best opportunity for a partnership with global system integrators, like you. Vertica is continually recognized by business analysts and users for its technical capabilities. We have an unparalleled Unified Analytics Warehouse that can deliver what industries like healthcare, retail, utilities, and others with huge data sets and high performance requirements need. But we don’t have industry expertise, or broad migration services to help those customers. That is intentional and you do. And your relationship with Vertica as a trusted advisor to many of our mutual customers is a key advantage to further expanding our customer relationships.
Here are the core reasons we believe your partnership with Vertica can become a powerful combination:
Modernization Services based on Vertica – A partnership with Vertica as your base Unified Analytics Warehouse can be a lucrative way for you to make digital transformation a reality for your customers. Why? Because we rely on our GSIs to deliver the key migration services. Our services team focuses on ensuring customer success, but leaves the “heavy lifting” to our trusted GSIs, with years of experience modernizing data warehouses.
Your industry expertise – As you can see from the many industries that have adopted Vertica for their data analytics requirements, ours is a horizontal platform. Our sales force does not market or sell by vertical, with industry-specific expertise ready to hand. Your ability to step into any given opportunity with the depth of industry experience only a GSI can provide will land deals for us both.
You as a trusted advisor – Vertica serves the needs of data engineers and data scientists, but our technical capability is not always top of mind with the business leaders in any given organization. With you as a key trusted advisor to many organizations, we will be able to rely on you to paint the value of digital transformation, powered by Vertica, as the fastest, proven approach to data-driven decision making.
Solutions based on Vertica – Your existing IP on top of the Vertica Unified Analytics Warehouse is a winning combination for your service engagements. Many leading analytical solutions embed Vertica, including those from Domo, GoodData, and others. When you embed Vertica in your solutions, your customers gain the industry’s most flexible, expandable data warehouse that will help you land further engagements down the road.
Analyst firm EMA notes that “a decade or so ago, data lakes drew a lot of attention, but businesses quickly realized that it takes much more than a lake full of data to add business value.” However, the EDW players recognized that this new data lake idea wasn’t going away. So the race began between the data warehouse and the data lake. With Vertica, you don’t have to choose. Vertica lets you optimize your data and queries with the intelligence of an analytical data warehouse, and you can access vast stores of HDFS and S3 data, where it currently resides, and your analytics will run in record time, with columnar speed.
“Instead of replicating the data in Vertica to run a query, Vertica can access the data directly in HDFS or S3 object storage. This eliminates the need for data storage duplication and enables much quicker answers to questions requiring both data stored in Vertica and in other data platforms.”
“Vertica can power focused data marts or broader data warehouses, and it can draw on Hadoop or modern object-store based data lakes. It spans conventional business intelligence (BI) and analytical requirements, while also powering built-in and externally developed machine learning (ML) algorithms. Vertica can be deployed on-premises, on any public cloud (with quick-to-deploy marketplace options on the leading platforms) or in hybrid-cloud and multi-cloud combinations.”
“Overall, Vertica in Eon Mode for AWS is an excellent choice for companies needing a high-performance and scalable analytical database in the cloud or to augment the current, on-premises offering with a hybrid architecture—at a reasonable cost.”
“In a representative set of corporate-complex queries, Vertica consistently outperformed Redshift and the unnamed data cloud platform offered as a managed service. Overall, the test results were insightful in revealing the query execution performance of Vertica, Redshift and the unnamed data cloud platform, as well as some of the differentiators in the three products as far as query response times, concurrent user capabilities, and cost.”
More industry analyst endorsement and opinions about Vertica are available here.
We look forward to toasting a new partnership with you.