Who Is Anew Design Automation?
Anew Design Automation creates Electronic Design Automation (EDA) solutions for Long LifeCycle (LLC) electronic products in markets such as aerospace, automotive, defense, industry automation, smart infrastructure, medical, power and energy and telecom. LLC electronic products typically last over 5 years and even up to 20 years. The Short LifeCycle (SLC) electronic products in largely consumer markets typically last less than 5 years. However, the SLC electronic products is about 70% of the total electronic products market in the world and therefore drive the semiconductor companies to produce less reliable and shorter supply-chain (availability) of semiconductors or Integrated Circuits (IC) posing a huge problem for LLC electronics products. Founded in 2020, the US-based startup helps LLC companies optimize supply chain management, reliability and maximize profitability over the full product lifetime.
At a Glance
Deliver efficient data management and machine learning capabilities to help customers accelerate electronic product design.
Products and Services
Vertica Analytics Platform
Outdated processes slow down systems design
In electronics, no single piece of technology is more important than semiconductors, better known as integrated circuits, or ICs. These tiny chips are the brains of modern electronics. Rapid innovation has exponentially increased the complexity and functionality of ICs and the software stack supported by them, which makes design at the system level dauntingly challenging. Yet the resources available to help systems designers navigate this complex design process remain incredibly basic.
Designers are largely limited to datasheets and reference designs published by individual semiconductor vendors, with instructions on how to properly use their chips. Similarly, information on other important chip components such as pinout, and the software stack such as software drivers, operating systems, Integrated Development Environment (IDE), etc. is not easy to find.
This means that today the typical systems design workflow for an LLC product will start with a designer going on a scavenger hunt across the web to track down the information they require. The designer will then capture relevant information in spreadsheets or documents, and add notes about his/her system design. It’s an overwhelmingly manual, time-consuming, and error-prone process—one that Anew Design Automation knew was overdue for reinvention