Only 2 part-time DBAs needed to run mobile app ad platform analytics


Objective: Design mobile ads that engage users and inspire interaction

Approach:  Leverage big data analytics to better understand and enhance ad performance and how ads inspire user behaviors

IT Matters:

  • 2 million ad engagements per day
  • 15 terabytes of data per day

Business Matters:

  • 500 million global mobile users
  • Only 2 database administrators needed to support data analytics platform
  • 100 people logged into BI tools running queries into the Vertica database

The benefit of Vertica has been a clear understanding of the day-to-day operations of our ad network.

  • - David Abercrombie, Principal Data Analytics Engineer, Tapjoy