Customer stories
Tapjoy
Only 2 part-time DBAs needed to run mobile app ad platform analytics
Product and services
Outcomes
- 500 million global mobile users
- 100 people logged into BI tools running queries into the OpenText (formerly Vertica) database
Challenge
Design mobile ads that engage users and inspire interaction.
Details
Approach
Leverage big data analytics to better understand and enhance ad performance and how ads inspire user behaviors.
IT matters
- 2 million ad engagements per day
- 15 terabytes of data per day
The benefit of Vertica has been a clear understanding of the day-to-day operations of our ad network.
Business matters
- 500 million global mobile users
- Only 2 database administrators needed to support data analytics platform
- 100 people logged into BI tools running queries into the Vertica database
About Tapjoy
Tapjoy operates an ad network platform that allows app developers to serve ads within their apps, and advertisers to promote their products, and services within apps.
