Symphony Advanced Media offers solutions and services in advertising strategy, advertising performance, and consumer and shopper insights.
Challenge: To identify and invest in a modern analytics database for several use cases
Results: The following were Vertica benefits:
- Massive scalability on industry-standard hardware
- Simultaneous loading and querying
- Concurrency for hundreds or thousands of users
- Superior compression
- In-database analytics capabilities
- Ease of interaction with existing BI tools & ETL tools
- High availability without hardware redundancy
- Advanced analytics: predictive, geospatial, sentiment, etc.
- Reduced TCO by 1-25% with Vertica
- Improved query performance by 51 – 100% with Vertica