The first Sportium betting store in Madrid was opened in 2008. In 2013, the company launched the web version of Sportium, starting its online journey to become the multi-channel company of choice in the betting industry. Sportium also manages more than 3,000 points of sale throughout Spain. With 350,000 betting transactions daily, it is the number one betting provider in Spain, and looking to expand internationally to the Latin America markets.

Challenge: Become a data-driven organization, with a single view of the customer, and the ability to extract key insights in real-time from a centralized, enterprise-grade data warehouse.

Products and Services: Vertica Analytics Platform.


  • Full data consolidation for comprehensive real-time analytics
  • Enhanced reporting capability through Tableau
  • Self-service data analytics capability for the end-users
  • Improved protection of sensitive customer data

Our main objective was to manage our current data challenges, but also to prepare for the future. We now have a consolidated and secure Vertica data warehouse, run by our franchisees themselves. We manage large data volumes through a scalable infrastructure which is entirely customizable by the end users, with self-service data analytics.

  • - Fabian Bo, CTO, Sportium