Company: Founded in 2006, lastminute.com group is a leading European online travel and leisure retailer. The company’s websites and mobile applications are available in 40 countries worldwide.

Requirement:  Realize the mission of becoming the leading company in the travel industry through innovation and the use of Big Data Analytics.

Solution: The project brought about a transformation in lastminute.com’s technical architecture, with the integration of an internal analytic engine in a Cloud environment. On an organizational level, the company created a Data Science team within the Marketing Technology department.

Benefits:

  • Increased revenue from marketing campaigns
  • Improved efficiency
  • Technical ability to remain at the forefront of innovation
  • Creation of a Data Science centre of excellence

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