Company: Founded in 2006, lastminute.com group is a leading European online travel and leisure retailer. The company’s websites and mobile applications are available in 40 countries worldwide.
Requirement: Realize the mission of becoming the leading company in the travel industry through innovation and the use of Big Data Analytics.
Solution: The project brought about a transformation in lastminute.com’s technical architecture, with the integration of an internal analytic engine in a Cloud environment. On an organizational level, the company created a Data Science team within the Marketing Technology department.
- Increased revenue from marketing campaigns
- Improved efficiency
- Technical ability to remain at the forefront of innovation
- Creation of a Data Science centre of excellence