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Vertica Vertica Insights Newsletter – July 2021
The time is near: Register for Vertica Unify 2021!
Don’t miss the data analytics event of the year, Vertica Unify 2021. These are the final days for you to register for this exciting conference. Look at some of the things in store for you:
  • Jeffrey Ma from the MIT blackjack team that inspired the movie “21,” and analytics expert & dog rescuer (“Outta the Cage”) Jill Dyché.
  • 30 breakout sessions, led by Vertica engineers, customers, and partners.
  • The ever-popular Developer Lounge, where you can hang virtually with data experts and share.
See the future of data analytics and machine learning on full display. Register now for Vertica Unify 2021. It’s free, it’s virtual, and it starts next week!
Announcing Early Access of Vertica Eon Accelerator
Are you or anyone on your team looking for a fast on-ramp to Vertica? Try the Vertica Eon Accelerator, our new Vertica-as-a-Service offering that delivers data analytics at top speed from start to finish. Available for free evaluation via the Early Access Program, Vertica Eon Accelerator offers high-performance, scalable analytics, and machine learning to organizations that require the right level of resourcing, management, and control – all built on the proven cloud-native architecture of Vertica in Eon Mode. Join the Early Access Program today.
How AdTech firms are riding the digital revolution with data analytics
Aug 19, 11:00 a.m. Eastern time or after on demand

Digital advertising is in a state of significant disruption. As awareness of data privacy among the public has grown, so have measures to reign in data usage for the purpose of ad targeting. Government regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) have set stricter guidelines around the collection, storage, and use of personal data in two large markets. Join Tony Baer, Principal Analyst for dbInsight, as he describes how AdTech firms are handling a variety of digital ad use cases. Register here.
The ROI of Using Vertica’s Unified Analytics Platform
On demand

Vertica recently commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, which uncovered a three-year customer ROI of 385%, a net present value of $10.1 million and a payback period of less than six months by using the Vertica Unified Analytics Platform. In this webinar, Vertica and Forrester explore the framework used to evaluate the financial impact of using Vertica, covering the benefits, costs, risk, and flexibility that affect the investment decision. You will better understand the ROI your organization could expect from an investment in Vertica. Find it here.
The critical capabilities of your next cloud analytics solution

Join Steve Sarsfield, Sr. Partner Marketing Manager at Vertica, as he explores the essential capabilities of cloud-based data analytics. This was a presentation delivered in June at our Data & Analytics Leaders Content Week. Check it out here!
How to balance using MPP databases and Spark for analytical processing
Aug 25, 11:00 a.m. Eastern time or after on demand

Both Apache Spark and massively parallel processing (MPP) databases are designed for the demands of analytical workloads. Each has strengths related to the full data science workflow, but you need to understand the power of each technology, and the cost and performance trade-offs between. Join Vertica’s Paige Roberts to learn when using Spark accelerates data processing, and when it spreads far beyond what you want to maintain. You’ll also learn how these two powerful technologies can combine to create a perfect balance of power, cost, and performance.
NostraData delivers lightning-fast analytics and machine learning at scale
This new study explores how NostraData – a high-tech firm based in Australia and supporting the pharmaceutical industry – describes how Vertica ingests, stages, and aggregates data while partner MicroStrategy visualizes and delivers insights to partners and sales team. Data democratization allows business users to provide ready stock and repeated orders by wholesale suppliers, which eases the supply chain bottleneck due to the recent pandemic panic buying. If you’re in the process of modernizing your data warehouse and data lakes, learn how MicroStrategy and Vertica can help you remove data silos, scale to unlimited users, and provide elegant dashboards for your company.
Vertica’s powerful real-time analytics prove major market differentiator for SparkPost
As the provider for 40% of the world’s commercial email campaigns, SparkPost knows that unlocking the power of real-time insights for its clients is a critical market differentiator. Needing to process 100k+ email events per second on over a billion emails a day, SparkPost turned to Vertica to make it easy for their clients to monitor key metrics, functionality which is driving growth in active users. Vertica also shines on the technical side, enabling SparkPost to troubleshoot any delivery issues and helping to manage their 40% annual data growth by contributing to a 50% reduction in CPM for analytics. Read the full case study.
Agoda pins travel market success on Vertica’s rapid-fire data analytics
Because Agoda lives and dies by online customer experience, data analytics are key to its competitive market strategy. This digital travel company uses the Vertica Unified Analytics Platform to detect and remove inefficiencies in the customer experience by crunching billions of records in just seconds. Employees examine complex patterns of user behavior in near-real time, enabling Agoda to tune its website intelligently and stay ahead of other players in a highly-competitive market. Find this new case study here.
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