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Vertica Vertica Insights Newsletter | May 2021
Vertica Unify 2021 to include the Developer Lounge
Be sure to attend Vertica Unify 2021, July 20-22, where we showcase analytical solutions, customer and engineering-led sessions, and new Vertica technology announcements to put you at the top of your analytics game. Register today! It’s free and fully virtual. You won’t want to miss the Developer Lounge, the place for Vertica users to meet the developers who write the code behind the Vertica Unified Analytics Platform. The Lounge is reserved for technical conversations with data engineers, data architects, data scientists, and DBAs. Bring your toughest data questions and challenges, and join us Tuesday and Wednesday, 5:00 - 6:00 p.m. EST, and Thursday 9:15 - 10:15 a.m. EST.
Forrester’s new “total economic impact” study finds Vertica boosts ROI, revenue, and more
Reduced data storage costs, labor savings, increased revenue based on machine learning capabilities – these are among the universal benefits Forrester Consulting learned from four Vertica customers interviewed for a new commissioned study, “The Total Economic Impact™ of Vertica.” All four customers chose Vertica after a proof-of-concept trial. Over the course of three years, they found significant benefits in terms of performance, ROI, and rate of payback. Get your free copy of this brand new study, and spread the word about Vertica’s “total economic impact.”
Results are for a composite organization based on interviewed customers using the Vertica unified analytics platform – Forrester TEI study.
Upcoming Webinars
Learn the data strategies for digital transformation & competitive advantage
May 20, 10:00 a.m. Central

Did you know that data can be the key to improving customer experience, while achieving an advantage over the competition? Join Jeremiah Morrow, Vertica Senior Product Marketing Manager – Partner Ecosystem, as he describes the top strategies and techniques that CIOs, Chief Data Executives, and senior technology, innovation, and digital executives are using to drive today’s digital transformation. Register today for “Accelerate Your Transformation with Unified Analytics.” It’s free!
The future of unified analytics – A fireside chat on Data-as-a-Service
May 26 at 1:00 p.m. Eastern

If you’re spending too much effort moving data from one store to another, simply to perform analytics, this upcoming virtual “fireside chat” may be just the conversation you’re looking for. Join this webinar to learn about the revolution in unified analytics. Colin Mahony, SVP and GM of Vertica, and Roman Stanek, CEO of GoodData will describe combining the broadest set of analytical capabilities — such as geospatial, time series, pattern matching, and end-to-end machine learning — with an intuitive visualization environment, with a hosted-service option. Register today.
Building a data analytics platform for telecoms operators – fit for the 5G Era
June 16 at 11:00 a.m. Eastern

Delivery of 5G and IoT solutions requires near real-time and predictive insights that leverage massive volumes of data from an increasing number of connected devices to automate operational processes. Join Vertica and Justin van der Lande, Principal Telecoms Analyst for Data, AI and Development Platforms for Analysys Mason, on Thursday to learn how some of the largest telecoms operators are preparing for the 5G era with analytics. Register early!
New customer case studies
Playing to Win: How Vertica and Pure Storage deliver Playtika’s unrivalled performance
Playtika is a leading digital entertainment company that specializes in the development and publication of free-to-play mobile games. Read how Playtika’s uses Vertica as its analytic database system works, how the system changed over time, and the challenges Playtika faced given the company’s exponential data growth.
Taking the pulse: How Brazil’s CCEE manages electricity demand & consumption
CCEE helps regulate power consumption and generation within Brazil’s dynamic electric energy market. As more energy traders come online, and as pricing models have changed to more accurately reflect up-to-the-minute generation and demand volumes, the resulting data volumes presented CCEE a challenge. This case study describes how CCEE integrated Vertica into a complex system designed for handling transactions and BI, and yielded dramatically improved TCO, higher scalability, 99.9% availability, and daily management for 80k customer contracts.
New blog posts
Vertica 10.1.1 Supports Azure Cloud, Kubernetes, and Containers
Customers can always count on Vertica to deliver major enhancements and features that address each step of the predictive analytics process, including ever more analytical functions and end-to-end machine learning capabilities. Vertica 10.1.1 includes support for the latest version of PMML, 4.4, some useful new analytical functions, and a new machine learning algorithm (Approximate Quantile Sketch), and there’s much more to this release. Read the blog post!
Learn from the best – DataGals Panel at Vertica Unify 2021
Vertica VP Product & GTM Strategy Joy King will host the popular DataGals panel at 10:20-11:20 AM ET Thursday, July 22. This year’s panelists include Keren Bartal, Director of Data Engineering at Taboola; Elina Tuominen, Service Manager at Elisa; Amy Fowler, VP of Strategy & Solutions for the FlashBlade business at Pure Storage; and Theresa Melvin, Chief Data Scientist for Vertica Americas. Each of these women is a technology pioneer, with much to share about what they’ve learned along their technical career paths. Be inspired by the best! Read Joy’s blog post.
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