Top Vertica Use Cases for Communication and Network Analytics:
Call Detailed Records (CDRs) Analysis
CDRs contain a wealth of information such as the length of a call, number called, whether the call was dropped or not, etc. These create petabytes of valuable data that your business can analyze to develop targeted promotions that attract and retain new and existing customers, reducing abandonment and increasing profitability.
Network Performance Analysis
To retain customers and gain a competitive edge over peers, Communications Service Providers (CSPs) collect and analyze vast amounts of data from switches and networking equipment, as well as customer internet usage, applications, billing systems and more,. CSPs analyze billions of usage records to understand the overall health of their network, and identify areas to improve the performance and reliability of their networks. Vertica enables these organizations to analyze billions of network records in near real-time using familiar SQL commands to obtain actionable information in a fraction of the time of traditional systems.
Anticipating network constraints and actively managing capacity is a critical component to success in the communications industry. To deliver the highest quality service, organizations must understand load patterns on their network, how new services impact bandwidth, and what additional capacity might be needed under future scenarios. With Vertica, CSPs store and analyze data over extended periods, making trend forecasting easier and more accurate, and allowing them to make deployment and capital decisions with more confidence.