Empowering the AdTech Industry to Deliver Data-Driven Conversions

Analytics for pioneers in AdTech.

When considering technologies to help keep pace with the ad business, three criteria are imperative:

Speed
Scale
Query support

Learn how analytic insights at the speed of business, are essential elements in advertising technologies: empowering people (and machines) to instantly make optimal advertising decisions.

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Empowering the AdTech Industry to Deliver Data-Driven Conversions

Analytics for pioneers in AdTech.

Advertisers need to quantify, in real time, which ads are generating conversions and which are not—and they must constantly revise ads, advertising venues, and placement among surrounding content on the fly to improve results.