Empowering the AdTech Industry to Deliver Data-Driven Conversions
Analytics for pioneers in AdTech.
When considering technologies to help keep pace with the ad business, three criteria are imperative:
- Query support
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Advertisers need to quantify, in real time, which ads are generating conversions and which are not—and they must constantly revise ads, advertising venues, and placement among surrounding content on the fly to improve results.