The Catch Media platform enables clients to provide and monetize great digital experiences for their users by delivering appropriate, timely, and seamless interactions across devices and markets. Catch Media licensees create opportunities while more effectively connecting with their constituents through context-aware promotions, messaging and content delivery.
At a Glance
Implement a data analytics platform capable of tracking hundreds of millions of users, with tens of billions of data event transactions processed in near-real-time on a monthly basis, with no data aggregation or reduction in query performance or feature limitations.
Products and Services
The media and entertainment industry is changing rapidly. Film studios are overtaken by TV streaming players, the music streaming market is exploding, and an estimated 33 million customers have “cut the cord” in the U.S. by the end of 2018, choosing streaming options instead. Content providers have to put the right material in front of the right customer at the right time. No one is more aware of this than Catch Media, whose platform provides unique opportunities to drive revenue, gain deep customer insights, and offer personalized experiences and targeted marketing. CEO Yaacov Ben-Yaacov explains why being data-driven is crucial to Catch Media’s success: “Through our platform we track over 300 million users, with millions of pieces of metadata processed in real-time, cross-referenced with 10s of billions of transactions processed. To drive lifetime value for our clients and partners, such as Sony, Hungama, Thai Telecom (AIS), and others, we are passionate about segmenting, communicating, and engaging with consumers in a meaningful way. This requires sophisticated and scalable data analytics, which we were lacking.”
“The database we had simply wasn’t scalable and enterprise-ready enough to grow with us”, he continues. “When we looked at alternatives, we were keen to avoid any solution that locked us into a particular data storage model, i.e. on-premise or cloud-based, as we want to offer our clients flexibility. We also didn’t want to see escalating costs as we grew to be more sophisticated and therefore more demanding of the data.”
General analytics platforms such as Adobe and Google Analytics are not tailored to understand content. From a technical perspective, Catch Media needed a solution which could real-time filter, pivot, and query up-to-date and historical data at a granular level. We wanted to segment audiences and provide each consumer with individualized content offerings. The solution needed to handle streams of app updates as well as large batches, i.e. one billion records, from content distributors.