YRGLM Inc (formerly Lockon)

Ad-Tech vendor YRGLM Inc launches new customer behavior analysis service. Vertica Analytics Platform analyzes 10 billion pieces of measured data.

Objective: Conduct audience analysis to measure the effects of advertising by measuring customer behavior.

Results:

• Creates a super high-speed big data analysis platform with Vertica
• Achieves ad hoc analysis on 10 billion pieces of measured data per year
• Launched new Audience EBiS service that was not possible with conventional relational databases
• Realized return on investment and scalability exceeding those

• Read the Case Study