Vertica Analytics Platform enables Tuenti to manage and analyze massive volumes of disparate sources of customer data—from web logs and clickstreams to CRM and customer call detail records—to gain an in-depth, 360 degree view of customer interactions.
Challenge: Tuenti needed to introduce a faster data analytics platform
Solution: Vertica Analytics Platform
- Reduced time to run a typical query from more than a day to less than a minute
- Enabled new kinds of queries to be run including funnel and cohort analysis
- Provided detailed view of customer behavior to improve user experience
- Helped increase customer retention, boost conversions and secure positive app reviews
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