Overview: The Trade Desk, Inc. is a leading technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices.

Challenge: Implement data analytics platform to measure data-driven digital advertising campaigns in a scalable, flexible, and easy-to-administer architecture.


  • Cost-effective cloud implementation for easy capacity planning
  • Lean Vertica management and administration with self-service capability
  • SQL Interface and Hadoop file format support for seamless integration
  • 40,000 reports processed by Vertica each day
  • Massive data volumes, velocity, and  variety managed

Read the Case Study

"We now have an additional Vertica cluster in Eon mode. We have the compute power when we need it but won’t pay for it when it’s not being used, as it’s independent of the shared storage capacity. Eon Mode gives us exactly the flexibility we look for, and the set-up naturally complements our development stack."

  • - Ron Cormier, Principal Database Engineer, The Trade Desk