Overview: The Trade Desk, Inc. is a leading technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices.
Challenge: Implement data analytics platform to measure data-driven digital advertising campaigns in a scalable, flexible, and easy-to-administer architecture.
- Cost-effective cloud implementation for easy capacity planning
- Lean Vertica management and administration with self-service capability
- SQL Interface and Hadoop file format support for seamless integration
- 40,000 reports processed by Vertica each day
- Massive data volumes, velocity, and variety managed
Read the Case Study