Overview: SO1 stands for Segment Of One and that describes its business model perfectly. SO1 helps retailers optimize and personalize the promotions they offer their customers.

Challenge: Deploy data analytics solution in Azure cloud environment to support sophisticated AI and machine-learning for personalized consumer promotions.


  • 1 day transition from existing solution to Vertica
  • Superior compatibility and integration capabilities
  • High performance enables fast query changes and data processing
  • Cost-effective combination of Vertica’s scalability and elastic cloud environment

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“Leveraging Vertica’s integration capabilities, unparalleled scalability, and high performance, we have delivered an automated end-to-end solution which runs autonomously and requires little to no manual effort.”

  • - Stephan Visarius, Director of Customer Acquisition and Success, SO1