Introducing Vertica allows Propeller Ads to continually improve the performance of its advertising network

 

Challenge: Requirement to analyse real-time advertising transactions and high-performance data processing for machine learning to optimise advertising campaigns.

Solution: Vertica Analytics Platform

Results:

  • Increased speed and report generation
  • Increased number of metrics available for analysis
  • Provides a deeper understanding of the advertising process
  • Continuous improvement of the advertising rotation process

Read the Case Study