Introducing Vertica allows Propeller Ads to continually improve the performance of its advertising network
Challenge: Requirement to analyse real-time advertising transactions and high-performance data processing for machine learning to optimise advertising campaigns.
Solution: Vertica Analytics Platform
- Increased speed and report generation
- Increased number of metrics available for analysis
- Provides a deeper understanding of the advertising process
- Continuous improvement of the advertising rotation process
Read the Case Study