Ad-Tech vendor LOCKON launches new customer behavior analysis service. Vertica Analytics Platform analyzes 10 billion pieces of measured data.

Objective: Conduct audience analysis to measure the effects of advertising by measuring customer behavior.

Results:

  • Creates a super high-speed big data analysis platform with Vertica
  • Achieves ad hoc analysis on 10 billion pieces of measured data per year
  • Launched new Audience EBiS service that was not possible with conventional relational databases
  • Realized return on investment and scalability exceeding those