Vertica enables Lab4Motion sophisticated video-based retail analytics for strong personalized marketing

Challenge: Manage real-time simultaneous data ingestion and manipulation to support clients with a data-driven, personalized service to their end customers.

Solution:  Vertica Analytics Platform

Results:

  • Innovative video-based customer analytics
  • Fast processing time delivered near real-time analytics to aid decision making
  • TCO saving of 30 percent
  • Moved from traditional BI research to true data science to add value to clients
  • Scalable and reliable data analytics platform

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