Vertica enables Lab4Motion sophisticated video-based retail analytics for strong personalized marketing
Challenge: Manage real-time simultaneous data ingestion and manipulation to support clients with a data-driven, personalized service to their end customers.
Solution: Vertica Analytics Platform
- Innovative video-based customer analytics
- Fast processing time delivered near real-time analytics to aid decision making
- TCO saving of 30 percent
- Moved from traditional BI research to true data science to add value to clients
- Scalable and reliable data analytics platform