deltaDNA

Fast queries let games respond to player behavior in real-time

Objective: Improve player retention by boosting player engagement

Approach:  Leverage real-time analytics to detect and respond to player behavior, optimizing gaming experiences to hold player interest and build player loyalty

IT Matters:

• Solution processes 99.9% of messages within 200 milliseconds, enabling games to respond to player behavior in real-time
• Fast query speeds possible even when data sets reach billions of records

Business Matters:

• Player engagement increased by up to 350%, helping to drive retention and loyalty
• Increased player retention boosts revenue by as much as 6x
• Exposure to risk reduced during launch of new games or features, enabling developers to focus more confidently on marketing, acquisition
• More sophisticated big data analytics provides foundation for improved market insights and competitive advantage
• Elimination of sluggish analytics processes reduces development cycles by 2 weeks or more, enabling developers to respond more nimbly to market dynamics and customer preferences

• Read the Case Study