Datorama

Datorama uses behavioral analysis and customer analysis to solve marketing’s toughest data challenges

Datorama transforms the way marketers optimize their marketing performance.

Challenge: Analyze large volumes of data to perform behavioral analytics and customer analytics.

Products and Services: Vertica Analytics Platform.

Results: The following are the most valuable Vertica capabilities:

  • Simultaneous loading and querying
  • Concurrency for hundreds or thousands of users
  • Superior compression
  • Reduced TCO by 26-50% with Vertica
  • Improved query performance by 101 – 500% with Vertica

With Vertica, we were able to reduce time of creating Dashboard with data to our clients.

  • - Eldad Stainbook, IT Director, Datorama