Datorama
Datorama uses behavioral analysis and customer analysis to solve marketing’s toughest data challenges
Products and services
Solution group
Challenge
Analyze large volumes of data to perform behavioral analytics and customer analytics.
Details
Overview
Datorama transforms the way marketers optimize their marketing performance.
This case study of Datorama is based on a February 2016 survey of Vertica customers by TechValidate, a 3rd-party research service.
Datorama currently manages 21-40 TB of data with Vertica and uses BI: Tableau for business intelligence (BI), visualization, and/or ETL tool in their environment with Vertica. They use a custom build for advanced analytic and/or replication tool in their environment with Vertica.
With Vertica (now OpenText), we were able to reduce time of creating Dashboard with data to our clients.
Results
- Simultaneous loading and querying
- Concurrency for hundreds or thousands of users
- Superior compression
- Reduced TCO by 26-50% with Vertica
- Improved query performance by 101 – 500% with Vertica
Yes. I would recommend Vertica (now OpenText) in reason of being fast and cost effective
About Datorama
Datorama uses behavioral analysis and customer analysis to solve marketing’s toughest data challenges
