Datorama transforms the way marketers optimize their marketing performance.
Challenge: Analyze large volumes of data to perform behavioral analytics and customer analytics.
Products and Services: Vertica Analytics Platform.
Results: The following are the most valuable Vertica capabilities:
- Simultaneous loading and querying
- Concurrency for hundreds or thousands of users
- Superior compression
- Reduced TCO by 26-50% with Vertica
- Improved query performance by 101 – 500% with Vertica