Catch Media

Vertica delivers data-driven personal insight into 300+ million users through Catch Media’s Analytics and Engagement Intelligence Platform, driving lifetime value and increasing revenue

Overview: The Catch Media platform enables clients to provide and monetize great digital experiences for their users by delivering appropriate, timely, and seamless interactions across devices and markets.

Challenge: Implement a data analytics platform capable of tracking hundreds of millions of users, with tens of billions of data event transactions processed in near-real-time on a monthly basis, with no data aggregation or reduction in query performance or feature limitations.

Result:

  • 50% increase in engagement through data-driven segmentation
  • Management of one-to-many relationships
  • Flexible data hosting options
  • Unlimited historical data querying without need to pre-aggregate

Read the case study

“Because Vertica is so scalable, we can query an unlimited amount of historical data without the need for pre-aggregation. Combining real-time consumption data analytics with the available metadata gives us the personal insight to drive the right content to the right consumer at the right time.”

  • - Yaacov Ben-Yaacov, Founder and CEO, Catch Media