By the high performance and flexibility Vertica provided, the company decided to broaden the scope of analytics and move from product-focused analyses to more sophisticated, customer-centric analytics.

Objective: Adapt the company’s technical infrastructure to supply lines of business with the product and customer information they need

The Solution Implemented:  Change the technical model by introducing a multiprocessing and multi node columnar analytical database and new data visualization tools. This technical infrastructure allows for greater hetero geneity in the data collected and has enabled an expansion in the scope and depth of analyses undertaken


  • Increased storage capacity
  • Greater heterogeneity of data sources
  • Focus shifts from product to client
  • New analysis types available
  • A new approach to data adopted in the company
  • Opened up new potential