Vertica Analytics offers vast scalability to advertising infrastructure

 

Objective: Required a highly scalable,high-performance database
to ingest and analyse massive data volumes generated by an advertising platform

Approach:  Researched the market, discussed requirements with vendors and chose a premium product from a well-established partner

IT Matters:

  • Highly scalable and reliable data analytics system handling more than
    one million requests-per-second
  • Manages and analyses massive data volumes rapidly via a highly structured database, eliminating the limitations of traditional data warehouse technology
  • Constantly updates the data pool, generating a highly efficient advertising infrastructure

Business Matters:

  • Assesses an advert’s effectiveness rapidly, accelerating time-to-value
  • Real world and real-time feedback allows analysts to receive answers to
    ad-hoc queries in two seconds
  • 99% of reports generated in less than three seconds, satisfying SLAs and boosting customer satisfaction
  • Scales to handle the exponential growth on data, leading to more
    accurate advert performance results and supporting rapid growth

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Thanks to Vertica, we’re now completely future ready even with the exponential growth we’re experiencing. When we add new hardware our Big Data analytics scales automatically.

  • - Dr Jochen Schlosser, senior vice president, Adform