MTS India relies on HP Vertica in a highly competitive telecom market

Based in New Delhi, India, MTS is the brand name for a division of the Russian-based telecommunications company Sistema Shyam TeleServices Ltd, serving approximately 10 million mobile phone customers on the Indian subcontinent. In 2012, it decided to invest in a competitive data analytics solution to help retain existing customers and encourage increased usage of its mobile and broadband services. “We architected a solution, which included HP Vertica, to help us quickly identify customers who reach certain levels of usage and present them with marketing promotions within a short duration of usage,” explains Rajeev Batra, CIO for MTS India. (.pdf)

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