De-mythification

In previous installments of this series, I de-bunked some of the more common myths around big data analytics. In this final installment, I?ll address one of the most pervasive and costly myths: that there exists an easy button that organizations can press to automagically solve their big data problems. I?ll provide some insights as to...

In this part of the de-mythification series, I’ll address another common misconception in the big data marketplace: that there exists a single piece of technology that will solve all big data problems. Whereas the first two entries in this series focused on market needs, this will focus more on the vendor side of things in terms of...