Vertica Blog

Welcome to the New Vertica Blog!

Posted March 28, 2019 by Ben Smith, Senior Product Marketing Manager

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Machine learning robot studying equations and graphs

Doing In-Database Machine Learning 1 – Why Would You Do That?

Co-authored with Paige Roberts. A lot of modern like Vertica allow you to do machine learning from end to end, right in the database, rather than moving and transforming the data first into something like a Spark dataframe or a Python data structure. Whenever people hear about this capability, they have two questions. The first...

5 companies that are using data analytics to transform customer experience

Analyzing customer behavior is becoming a mandate for every business in every industry to understand, engage, and retain customers – with the ultimate goal of increasing lifetime value. By understanding how your customers behave and interact with your organization, you can better serve, and profit, from the interactions. Data is central to this equation in...

Facebook and Vertica: A Case for MPP Databases

I have just come back from a business trip to China where I visited several large Chinese telecom customers to talk about the recent big Vertica win at Facebook. Two questions these customers had constantly asked me were: What?s the future of MPP databases? Will Hadoop become one database that rules the whole analytic space?

Can Vertica Climb a Tree?

The answer is YES if it is the right kind of tree. Here ?tree? refers to a common data structure that consists of parent-child hierarchical relationship such as an org chart. Traditionally this kind of hierarchical data structure can be modeled and stored in tables but is usually not simple to navigate and use in...

Enter the Flex Zone – Under the Hood

With Vertica's latest release (Vertica 7 Crane"), we introduced Vertica Flex Zone, based on the patent-pending flex tables technology, which dynamically adapt to whatever schema is present in the data. Flex tables offer dramatic usability improvements over regular tables. In this post, we take a look under the hood and show how flex tables are...

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Enter the FlexZone – Let’s talk ETL

In December, HP released version 7 of the Vertica analytics platform which includes, among others, a great new feature called Vertica Flex Zone (Flex Zone). Flex Zone enables you to quickly and easily load, explore and analyze some forms of semi-structured data. It eliminates the need for coding-intensive schemas to be defined or applied before...

Enter the Flex Zone – Exploring Delimited Data

Here at Vertica, we had to solve a technical challenge that many of you might be facing: data analysis from legacy products.

Welcome to the Flex Zone – Dynamic Schemas

Much of the data analytics we perform occurs with data whose schema changes over time. Many organizations have developers who define the record types that are collected and analysts who comb through these records looking for important patterns. In today's fast-changing business landscape, agility is the key to success: developers need to continually define new...

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Enter the Flex Zone –– An Exploration in Processing Twitter Data

With our , we announced , a new product offering that simplifies the way that you consume and then explore semi-structured data, such as Web logs, sensor data, and other emerging data types. In this blog post, our first ?Flex Zone Friday? post, let's look at how you can use Vertica Flex Zone to get...