According to a recent report from Newzoo and Arm, the Mobile Gaming market is expected to top $100 billion by 2021, up from $56 billion in 2017.
As the global adoption of smartphones continues to expand, so too does the use of mobile and online gaming. To capitalize on this growth, game developers are looking for new and innovative ways to monetize their gaming base with paid expansions, loot boxes and other in-game purchasing tactics that drive revenue after initial game download or purchase – all of which require the heavy use of data and advanced analytics.
The Gaming Analytics Summit, part of DATAx San Francisco held from May 14th – 15th, provides a platform for leading executives to share unique insight into the innovations that are driving success in the world’s most successful gaming companies. Plan on attending? Vertica is sponsoring this year’s Gaming Analytics Summit and will have staff available at the event to talk through your gaming data use cases, challenges and goals.
If you’re attending the summit, don’t miss Preserving data while minimizing data footprint effectively for performance and costs, a presentation from Vertica customer Samson Koshy, Data Products Architect at GSN Games. The full conference agenda is available here.
Vertica helps some of the most advanced game developers understand players’ needs, behaviors, and usage patterns – so they can create a better gaming experience and increase player retention. Want to learn more about how game companies use data and advanced analytics for retention and monetization? Download our free whitepaper.
See you at the event!
About the Author
Ben Smith
Senior Product Marketing Manager
Ben is a Senior Product Marketing Manager with Vertica, where he supports content development, product messaging, go-to-market planning and digital campaigns. Ben is a Vertica product evangelist who believes data can play a transformative role powering business and process innovation across every industry. Prior to Vertica, Ben worked in Product Marketing for an IoT analytics software provider focused on energy data management. He has an MBA from Boston University and currently lives in Washington, DC.
