Vertica Blog

Vertica Blog

Industry Trends

DaaS Labs Embeds Vertica for Machine Learning Analytics at Superior Speed and Scale

Hemendhira Muralidharan, Senior Product Marketing Manager
July 19, 2021

Uncovering hidden patterns, trends, correlations, and insights in data has become a common business pursuit as companies look for different ways and means to monetize their data. Most of this activity relies on advanced data techniques like artificial intelligence, natural language processing, machine learning, deep learning, computer vision, and more. These techniques are DaaS Labs’s...

The Climate Corporation awarded for outstanding AI/ML: We’re all winners with sustainable agriculture

Cheryl Bradstreet
June 28, 2021

The Climate Corporation, a subsidiary of Bayer, aims to help all the world’s farmers sustainably increase their productivity with digital tools. The Climate FieldView™ platform provides farmers with a comprehensive, connected suite of digital tools aimed at mitigating risk and optimizing farm productivity. As Vertica’s customer references manager, I gather stories around what our users...

Taking the pulse of cloud adoption trends: The Flexera “State of the Cloud” report

Jeremiah Morrow, Senior Industry Product Marketing Manager
June 23, 2021

Before I joined Vertica, I worked in the cloud services world, first for a reseller and then for a Cloud Services Provider (CSP). During my time in this space I followed cloud adoption trends closely by necessity, and one of my favorite sources of data on the subject was RightScale’s (now Flexera’s)  “State of the...

Vertica-as-a-Service: Advanced analytics just got a little easier

Joy King, VP Product & GTM Strategy, Vertica
June 15, 2021

Anytime business software can provide greater ease-of-use, it leads to better business outcomes at a faster pace. What could be better than that? How about analytics-as-a-service, built on a cloud-native architecture running in your AWS account, and leveraging your own negotiated pricing and committed spend? Add the full suite of advanced analytics, in-database machine learning,...

EMA Awards Vertica as Top Vendor for Hyperperformance with Multi-Structured Data in Radar Report on Unified Analytics Warehouses

Jeff Healey, Vice President of Marketing, Vertica Product Group in Micro Focus
June 4, 2021

If you could describe in just one word what Vertica provides better than any other unified analytics platform on the market, what would that word be? Read any of our case studies, watch any of our Data Disruptor Webcasts, or attend Vertica Unify ’21, and, chances are, you’ll agree that that one word is performance....

Kubernetes StatefulSets Makes Containerization of Vertica a Piece of Cake

Paige Roberts, Vertica Open Source Relations Manager
June 2, 2021

Containerization is an idea that seems tasty and wonderful at first. Automated deployment on any platform is a particularly enticing advantage, especially for Vertica, a database with infrastructure freedom as a core principle. Fast deployment without human intervention makes containers incredibly useful, especially in environments that require dynamic scaling. And containers are small, quick to...

New Forrester Total Economic Impact Study: Vertica customers achieve big results

Mike Perrow, Senior Product Marketing Writer/Editor
June 1, 2021

Predictive analytics is becoming an imperative for nearly every organization that hopes to increase market share. Modern data analytics techniques provide insights into where a business is heading, based partly on where it has been, and on the clear trend lines that point to where the business is going. So, if you’re an entrepreneur, or...

Sharing Data without Sharing Revenue

Joy King, VP Product & GTM Strategy, Vertica
April 5, 2021

As data continues to become of one the most valuable intangible assets on the balance sheet, monetizing that data is a topic in every board room. There are many ways to monetize data, including data brokering – a well-known concept in most industries:  organizations sell customer data to others, primarily for advertising, email marketing, cross-selling,...
Telecom 5g on Cloud

Telecom Companies: To Cloud or not to Cloud? Is that even a question?

Jeremiah Morrow, Senior Industry Product Marketing Manager
March 17, 2021

By this point, probably millions of words on the Internet have been dedicated to articulating the benefits and drawbacks of the public cloud. As the title of this post suggests, I’m not here to convince you one way or the other: The benefits of the public cloud are real (as you probably know), and if...

Leveraging Cloud Object Store Technologies for On-premises Analytics

Steve Sarsfield, Vertica Senior Product Marketing Manager – Partner Ecosystem
March 11, 2021

Today, we are pleased to announce that our team will now support Vertica in Eon Mode for Dell EMC ECS (Elastic Cloud Storage). Our developers have verified the combination. It addresses a new trend in analytics, namely the use of object store, both on-premises and in the clouds, as the primary storage medium. When you...

Constellation Research Names Vertica to ShortList for Hybrid-Cloud and Multi-cloud Analytical Databases

Jeff Healey, Vice President of Marketing, Vertica Product Group in Micro Focus
February 24, 2021

What a week of industry recognition for Vertica. Today, Vertica announced that it was named to the Constellation ShortList™ for Hybrid-Cloud and Multicloud Analytical Relational Database Management Systems in Q1 2021. What is the Constellation ShortList? According to Constellation Research, the ShortList focuses on RDBMSs that can deliver the ultimate in analytical query performance even...

Do you really want to outsource your data and analytics?

Marc Heimlich, Director, Technology Sector, Vertica
February 23, 2021

As a nine year veteran of the Big Data business, I’ve seen the shift from transactional data stores like Postgres, SQL Server and Oracle to OLAP offerings from the likes of Greenplum, Aster, Vertica, and ParAccel, to the rise and fall of Hadoop Data Lakes, and now the shift to cloud, object storage, and serverless...