Vertica Blog
Mike Perrow

Mike Perrow

Senior Product Marketing Writer/Editor

Mike Perrow has 25 years as a writer and editor in the software industry, having worked at Powersoft, Sybase, Rational Software, IBM, Hewlett Packard Enterprise, and most recently Micro Focus. He has an extensive background in developing and implementing web and print media, and was the founding editor of The Rational Edge ezine, which published from 2000-2008. He is the co-author with Kurt Bittner and Walker Royce of The Economics of Iterative Software Development, Addison-Wesley, 2008.

VerticaPy reaches a milestone at 100 stars

Mike Perrow, Senior Product Marketing Writer/Editor
December 14, 2022

The Vertica team is happy to share a milestone in our “VerticaPy journey”: We just reached 100 stars in our GitHub repo, and it’s growing every day. (Repo: That’s “repository” for those of you unfamiliar with GitHub.) Repos accumulate stars as an indication of user interest – think of them as bookmarks in a user’s...

dataGALS – Vertica’s history of supporting women in tech

Mike Perrow, Senior Product Marketing Writer/Editor
August 9, 2022

When you look around your office, or when you look at the faces on your Zoom calls, do you see an even mix of men and women? If yours is like most organizations in the technology sector, women occupy only about 25% of the jobs, according to a recent CIO Magazine article. That stat is...

What’s needed for a happy software dev team in data analytics?

Mike Perrow, Senior Product Marketing Writer/Editor
July 6, 2022

For an organization to excel at data analytics, the IT team needs to coordinate a number of different disciplines and personnel with experience in those disciplines. This usually includes data analysts, data engineers, and, increasingly, data scientists. The data engineering discipline is sometimes thought of as the plumbing that, like pipes in a house, delivers...

Analytics for the Games Industry: New paper describes a winning hand

Mike Perrow, Senior Product Marketing Writer/Editor
April 1, 2022

Are you an online gamer, and – because you’re reading this blog – a “big data” enthusiast as well? Then you know very well that, when you’re playing, you’re fully immersed in the game, and the backend tech is of no concern. You’re grappling your way up a cliff in “Hang Line,” or taking pride...

Vertica is in the G2 Leaders’ Corner… once again

Mike Perrow, Senior Product Marketing Writer/Editor
October 13, 2021

When it comes to technology, the business world doesn’t have time for popularity contests. Technology that doesn’t cut it falls by the wayside, and gets replaced with whatever helps a business achieve its goals. The Vertica team is happy to be part of our customers’ successes, whether we’ve helped them replace outmoded or poor-performing data...

First annual “Data Disruptors Awards” caps Vertica Unify 2021

Mike Perrow, Senior Product Marketing Writer/Editor
July 27, 2021

“Vertica has been powering the world’s data disruptors for a decade, including companies that have created new industries, and have had an impact on the environment, and on the health of humans and animals.” Those were the opening comments by Joy King, Vertica’s VP of Product and Go-to-Market Strategy, at Thursday morning’s opening session for...

DataGals Panel reveals common workplace biases, but also opportunities

Mike Perrow, Senior Product Marketing Writer/Editor
July 23, 2021

  Representing five different time zones, and committed to sharing their thoughts and guidance based on the success they’ve achieved in their careers, five women gathered live and online Thursday, July 22 to discuss their experiences in high tech. Here's how they appeared in this virtual panel discussion: Far left: Joy King, VP of Product...

Vertica Unify 2021 – Day 2 keynote spotlights a noble cause

Mike Perrow, Senior Product Marketing Writer/Editor
July 21, 2021

At Vertica Unify 2021, the focus this week has been on the techniques and best practices around data analytics. Naturally. There’s a lot of technology to cover in this space, and we’re delighted to have so many of the best and brightest minds in virtual attendance, helping us deliver, explain, and demonstrate these things. And,...

Vertica 11 announced at Unify 2021: Delivering on vision of Unified Analytics

Mike Perrow, Senior Product Marketing Writer/Editor
July 20, 2021

Introduced by Joy King, Vertica’s VP of Product & GTM Strategy, Colin Mahony, SVP and General Manager of Vertica, kicked off today’s Vertica Unify 2021 by explaining Vertica’s founding philosophy and sharing “some of the advancements we’ve made most recently, as well as the direction we’re going in future.” That included the announcement of Vertica...

New Forrester Total Economic Impact Study: Vertica customers achieve big results

Mike Perrow, Senior Product Marketing Writer/Editor
June 1, 2021

Predictive analytics is becoming an imperative for nearly every organization that hopes to increase market share. Modern data analytics techniques provide insights into where a business is heading, based partly on where it has been, and on the clear trend lines that point to where the business is going. So, if you’re an entrepreneur, or...
Modern Database Analytics

Vertica named by InfoWorld as one of 8 databases supporting in-database machine learning

Mike Perrow, Senior Product Marketing Writer/Editor
February 22, 2021

A Feb. 17 article in InfoWorld names Vertica as one of eight analytical platforms that offer in-database machine learning “right where your data resides.” Authored by contributing editor and reviewer Martin Heller, the article validates two of Vertica’s long-held principles: flexibility in ML modeling and training, and the ability to analyze data without transmitting it...

Embedded Vertica speeds EOITEK’s growth in AIOps

Mike Perrow, Senior Product Marketing Writer/Editor
January 15, 2021

The phrase “digital transformation” has quickly evolved from a buzz term to an apt description for innovative changes evident today. More businesses are implementing the technical tactics that are actually bringing new business models to fruition, and that was the original promise: Doing things with digital technology that simply weren’t possible before. That was the...