Vertica Blog
Avatar photo

Ben

Senior Product Marketing Manager

Ben is a Senior Product Marketing Manager with Vertica, where he supports content development, product messaging, go-to-market planning and digital campaigns. Ben is a Vertica product evangelist who believes data can play a transformative role powering business and process innovation across every industry. Prior to Vertica, Ben worked in Product Marketing for an IoT analytics software provider focused on energy data management. He has an MBA from Boston University and currently lives in Washington, DC.

Connect With Ben on

Vertica Big Data Conference Registration is Open!

Ben Smith, Senior Product Marketing Manager
September 16, 2019

We’re excited to announce that registration is live for the next Vertica Big Data Conference (BDC), held March 30 – April 2, 2020, at the Encore Boston Harbor Hotel. Don’t miss out on the early bird pricing rate of $695 (a $300 savings), along with buy 3 get 1 free group discounts!   What is...

7 Critical Capabilities for Embedded Analytics

Ben Smith, Senior Product Marketing Manager
September 12, 2019

Software and technology vendors serving a range of industries – from security to healthcare – are increasingly turning to embedded data analytics as a way to deliver value-added services and applications to their customers...
Blue and white targets with 3 arrows hitting bullseye on first one

Delivering personalized retail promotions using AI and predictive analytics

Ben Smith, Senior Product Marketing Manager
July 31, 2019

SO1.ai helps retailers leverage customer basket and loyalty data to deliver smart, automated promotional decisions at scale across millions of customers. The solution is fully automated and designed to fit a retailer’s specific business goals (i.e. revenues, profit optimization, customer satisfaction or brand sales). Want to learn more about the S01.ai solution?

How to Access Flexible, Cloud-Optimized Analytics on AWS

Ben Smith, Senior Product Marketing Manager
July 1, 2019

Vertica was designed from the very first line of code to be a software-only data warehouse with complete freedom from underlying infrastructure, giving you the choice to decide what hardware to use and where. This commitment to flexibility is evident in our product history, as we took the same core MPP analytics engine from commodity...

DATAx Gaming Analytics Summit in San Francisco

Ben Smith, Senior Product Marketing Manager
May 8, 2019

According to a recent report from Newzoo and Arm, the Mobile Gaming market is expected to top $100 billion by 2021, up from $56 billion in 2017. As the global adoption of smartphones continues to expand, so too does the use of mobile and online gaming. To capitalize on this growth, game developers are looking...

See You at IoT World Conference Next Month

Ben Smith, Senior Product Marketing Manager
April 25, 2019

Are you attending the IoT World Conference in Santa Clara from May 13-16th? Come by booth #1254 to hear why more and more companies, including medical device manufacturers, wearable product developers, network service providers, and manufacturing intelligence software companies, are turning to Vertica to manage their growing volumes of IoT data. Vertica is purpose-built for...

5 companies that are using data analytics to transform customer experience

Ben Smith, Senior Product Marketing Manager
April 15, 2019

Analyzing customer behavior is becoming a mandate for every business in every industry to understand, engage, and retain customers – with the ultimate goal of increasing lifetime value. By understanding how your customers behave and interact with your organization, you can better serve, and profit, from the interactions. Data is central to this equation in...

Welcome to the New Vertica Blog!

Ben Smith, Senior Product Marketing Manager
March 28, 2019

If you're a regular visitor to the vertica.com website, you've probably noticed a few changes to our blog recently. The Vertica team is excited to launch our new and improved blog in order to help you, our audience, more easily navigate posts, explore specific areas of interest, and follow your favorite contributors. Same great content;...

Brace Yourself: 5G is Coming

Ben Smith, Senior Product Marketing Manager
March 21, 2019

Find out how machine learning and predictive analytics can be a growth engine for telcos and mobile operators in the age of 5G

Three Takeaways from Barnes-Jewish Hospital Data Disruptors Webcast

Ben Smith, Senior Product Marketing Manager
March 12, 2019

Putting data to good use is an area of growing importance across the entire healthcare delivery value chain – from hospitals and health insurers to medical device manufacturers, EHR software vendors, genomic researchers, fitness tracker manufacturers, and more. In fact, according to the 2018 Predictive Analytics in Healthcare report from the Society of Actuaries, 58%...