But, how does Matrimony.com connect singles so accurately and effectively through its online profile matching? Data analytics, of course. Really fast analytics at scale.Congratulations to the Matrimony.com team! YourStory recently recognized Matrimony.com CEO Murugavel Janakiraman as a “Disruptor” in the Technlogy domain.
After Some Database Courting, Matrimony.com and Vertica Tie the Knot
The company relied on a traditional database and Hadoop to store temporary data, but, as Ramakrishnan Venkataramanan, Associate Vice President, Decision Support Systems, explains, “As our business, and therefore our data, grows, our main problem was report processing time. This could take too long to deliver insights for dynamic decision making by our leadership team.”Matrimony.com needed a scalable data analytics solution that would slot into their existing processes, at a minimum cost. The vision was a central data warehouse for all analytics and reporting purposes.
Ramakrishnan and team investigated all the options available, including Greenplum, and IBM Netezza. Vertica not only outperformed them all, but offered a straightforward cost on a per-terabyte basis without hidden charges for disaster recovery, giving Matrimony.com the confidence to make the decision.
If you’re interested in learning more about how this Data Disruptor uses Vertica’s self-tuning capabilities, Flattened Tables, and Hadoop integration to improve productivity: Read the Full Case Study on This Data Disruptor.
About the Author
Jeff Healey
Vice President of Marketing, Vertica Product Group in Micro Focus
Jeff leads marketing for Vertica, the industry’s unified analytics platform purpose built to manage massive volumes of data at extreme scale with the highest levels of performance. With more than 25 years of high-tech marketing experience and deep knowledge of product marketing go-to-market planning and execution, Jeff has previously led product marketing for Axeda Corporation (now PTC), the leading Internet of Things platform with millions of connected assets under management. Prior to Axeda, Jeff held product marketing, customer success, and lead editorial roles at MathWorks, Macromedia (now Adobe), Sybase (now SAP), and The Boston Globe.
