This shift can help reduce customer churn, predict mechanical equipment failures, detect fraud, or bring entirely new products to market. Unfortunately, the growing volume of data has increased the complexity of building predictive models, since few tools are capable of processing these massive datasets at the speed of business.
To address this problem, more organizations are turning to platforms that leverage in-database machine learning in order to reduces volume constraints of traditional tools and enable discovery of patterns buried in ever-larger datasets.
Vertica’s in-database machine learning supports the entire predictive analytics process with massively parallel processing and a familiar SQL interface, allowing data scientists and analysts to embrace the power of Big Data and accelerate business outcomes with no limits and no compromises.