Vertica

Customer Analytics Solutions

Featured Customer Analytics Resource

Solutions Brief:
Customer Analytics

HP helps organizations of all sizes collect, manage, and analyze massive amounts of customer data from disparate sources, including Web logs, third-party analytics tools, social media, and traditional CRM and customer records from enterprise systems. >>Learn more

Big Data Analytics without Barriers

Get the freely available HP Vertica Community Edition with no time limits and up to 1 TB of data.

Get valuable insights into customer behavior

Customer analytics is vital for just about any industry or market segment. By understanding how your customers (or constituents) behave and interact with your organization, you are able to better serve, and profit, from the interactions.

HP Vertica helps you collect, manage, and analyze data from disparate sources, including web logs, third-party analytics tools, social media, and traditional CRM and customer records from enterprise systems.

The key to effective customer analytics is first understanding customers, and then building products and services that best meet their needs. Some examples include:

  • Online & Mobile
    Online and mobile businesses have a need to improve the effectiveness of their website. Analyzing clickstream data provides rich insight into which pages are effective and which pages site visitors ignore. When combined with sales and conversion data, clickstream analysis can help you discover the most effective series of steps needed to encourage conversions, sales, and add-on purchases.
  • Retail
    Increased competition and shrinking margins are compelling retailers to increase the amount of data they collect to gain a competitive advantage. Loyalty programs, customer tracking solutions, and market research, when combined with sales and inventory data, provides rich insights that drive decisions around products, promotions, price, and distribution management. Data driven decisions enable sales based on actual purchase patterns, instead of guess work.
  • Financial Services
    Banks, insurance companies, and other financial institutions are using customer analytics to understand the lifetime value of customers, increase cross-sales, and manage customer attrition, among other programs. The ability to understand how customers use different banking programs – credit and debit cards, mortgages and loans, and online banking tools – allows financial services companies to develop targeted campaigns and value added offers that increase customer satisfaction and profits.
  • Communication Service Providers (CSPs)
    Call Detailed Records (CDRs) contain a wealth of information such as the length of a call, number called, weather the call was dropped or not, etc. CDRs create massive amounts of valuable data for CSPs. The ability to analyze these massive volumes of data allows CSPs to develop customer focused promotions that attract and retain customers, reducing churn and increasing profitability.