Vertica Analytic Database for Gaming

Vertica has emerged as the top analytics database for the world's most successful social game developers. Gaming giants like Zynga, CrowdStar, Playdom, Mochi Media, Aurora Feint, Sibblingz and others are using the Vertica Analytic Database to improve revenue and customer retention by continuously enhancing players' gaming experience on social platforms like Facebook, MySpace and the iPhone.

Enabling Faster Querying

The secret behind each developer's success is the ability to analyze previously unattainable insight into players' needs, behaviors and usage patterns. The ultra-fast Vertica Analytic Database enables gaming companies to load and query massive volumes of usage data in near-real-time, around the clock. The technology helps developers understand how users interact with their games and respond to new features and promotions so that they can monetize elements of the game effectively. The companies say it gives them a competitive edge in a $2 billion high-stakes market that will more than triple in size by 2012 (source: ThinkEquity LLC).

Vertica Advantages for Gaming

Vertica has become the de facto standard for social gaming analytics thanks to its unique columnar, MPP architecture and pioneering data compression that reduces storage requirements by as much as 90 percent, dramatically cutting hardware overhead and energy consumption so game developers can analyze larger amounts of data cost effectively. As a true columnar database it can execute queries directly on that compressed data, delivering query results orders of magnitude faster than other databases.

With this high-speed analytics capability, social gaming developers can quickly:

• Innovate new ways to acquire and keep customers;
• Measure the impact of feature changes on their long-term engagement; and
• Identify the most critical customer engagement and monetization metrics to optimize, such as user time-on-site, average revenue per user (ARPU), churn and return visitor metrics.