Vertica

Vertica Teams with AOL Advertising to Deliver Real-Time Campaign Insight Across AOL’s Entire Advertising Network

Vertica Analytics Platform selected for its real-time analytics, fast time to results, and agile deployment capabilities

BILLERICA, MA, JAN 4, 2010Vertica Systems, the leading provider of real-time analytics platforms, today announced that AOL Inc., a leading global Web services company, has selected the Vertica Analytics Platform as part of its ongoing efforts to enhance its business intelligence and reporting solutions across AOL. The Vertica Analytics Platform was selected after a rigorous evaluation process where Vertica excelled in meeting AOL’s requirements for data load time, query speed and simplicity, concurrency, and overall scalability on the commodity hardware used by the company.

“With Vertica, AOL will be able to further enhance the timeliness of data and equip analysts and customers with the information they need to make decisions quickly,” stated Mark Ettrich, Senior Technical Director, AOL. “In today’s information economy, faster access to massive amounts of data is critical to success.  We see Vertica becoming an important part of AOL’s data architecture.

The Vertica Analytics Platform is purpose-built to get users up and running quickly and to operate with fewer resources than traditional solutions.  Fast loading, automated database design, and familiar interfaces means users are productive in minutes instead of days, and industry-standard hardware and an optimized architecture delivers real savings while storing more data with much better performance.

“When AOL came to us we knew it was a slam dunk for the Vertica Analytics Platform,” said Christopher Lynch, President and CEO of Vertica Systems.  “Nobody else could handle the massive amounts of data at the speeds of the Vertica Analytics Platform.  AOL was able to quickly get the proof of concept up and running and they were querying their data within a very short period of time.”

About AOL
AOL Inc. (NYSE:AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

About Vertica
Vertica Systems is the leading provider of next-generation analytics platforms enabling companies to monetize their data at the speed and scale necessary to deliver significant value to customers and shareholders.  Vertica’s scalability and flexibility are unmatched in the industry delivering 50x-1000x faster performance at 30% the cost of traditional solutions.  Vertica is used by more than 300 customers across a variety of industries worldwide including Verizon, AOL, Guess!, Zynga, Playdom, BlueCross BlueShield, AdMeld, Sunoco, Mozilla and Comcast.  Vertica’s North American headquarters is located in Billerica, MA.

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