Challenge: Business intelligence was traditionally the domain of data analysts and BI specialists, creating and distributing operational dashboards. However, frontline store managers, regional directors, and knowledge workers from every major operational unit needed real-time, immediate access to sales, inventory figures, and logistics information to better manage the business.
Solution: Deploying the Vertica Analytics Platform and MicroStrategy enabled Guess? to create a flexible, mobile business intelligence application and deliver it via the iPad. Now, store managers, regional directors, and knowledge workers from every functional area are able to analyze information regarding sales, inventories, logistics, brands, etc. in real-time via a flexible and dynamic user interface.