Vertica

Convertro: Empowering marketing intelligence through real-time analytics

Challenge: Providing actionable, insightful information about marketing campaigns and web usage statistics can be difficult with high-traffic web properties.  Many organizations and analytics providers use historical data samples instead of real-time, granular detail data, which can lead to an inaccurate picture of what’s happening on a website.

Solution: Convertro leverages the Vertica Analytics Platform to access and analyze granular detail data in real-time, providing a comprehensive picture of what’s happening on their clients’ websites.  Deploying Vertica in the cloud has enabled Convertro to quickly and cost effectively provision new customers or additional capacity, providing unparalleled flexibility for this web-based company.

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