Cardlytics serves up success with HP Vertica

Cardlytics, a transaction-driven marketing company, has been undergoing tremendous growth, ramping up from 10,000 pilot customers to its current reach of 70 million households. For several years, Cardlytics relied on Microsoft SQL Server as its main database platform, but the company needed to better manage voluminous data and improve processing speed. After completing a successful proof of concept, Cardlytics implemented the HP Vertica Analytics Platform. The company now has a scalable platform that handles large volumes of data, provides dramatically faster returns on queries, and requires significantly less maintenance time. In a short period of time, Cardlytics has improved its ability to target new customers and increase inventory, which ultimately leads to increased revenue.

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